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Shopping revolution : how retailers succeed in an era of endless disruption accelerated by COVID-19 /
The retail industry was already in the midst of unparalleled disruption. They came COVID-19. In a fully updated and expanded edition of The Shopping Revolution, Wharton professor Barbara E. Kahn examines the companies that have been most successful during a tsunami of change in the industry. --
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Philadelphia :
Wharton School Press,
[2021]
|
| Edición: | Updated and expanded edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 001 | JSTOR_on1260132143 | ||
| 003 | OCoLC | ||
| 005 | 20231005004200.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 210713t20212021xx a ob 001 0 eng d | ||
| 040 | |a YDX |b eng |e rda |c YDX |d N$T |d OCLCO |d OCLCF |d YDX |d XII |d OCLCO |d JSTOR |d SFB |d K6U |d IBI |d OCLCQ |d OCL |d OCLCO | ||
| 020 | |a 9781613631133 |q (electronic book) | ||
| 020 | |a 1613631138 |q (electronic book) | ||
| 020 | |a 9781613631508 |q (electronic book) | ||
| 020 | |a 1613631502 |q (electronic book) | ||
| 020 | |z 9781613631140 |q (paperback) | ||
| 020 | |z 1613631146 |q (paperback) | ||
| 029 | 1 | |a AU@ |b 000071603508 | |
| 035 | |a (OCoLC)1260132143 | ||
| 037 | |a 22573/ctv2hd4x92 |b JSTOR | ||
| 050 | 4 | |a HF5415.1255 |b .K345 2021eb | |
| 082 | 0 | 4 | |a 658.8/27 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Kahn, Barbara E., |e author. | |
| 245 | 1 | 0 | |a Shopping revolution : |b how retailers succeed in an era of endless disruption accelerated by COVID-19 / |c Barbara Kahn. |
| 250 | |a Updated and expanded edition. | ||
| 264 | 1 | |a Philadelphia : |b Wharton School Press, |c [2021] | |
| 264 | 4 | |c ©2021 | |
| 300 | |a 1 online resource (xix, 188 pages) : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 500 | |a Originally published in 2018. | ||
| 505 | 0 | 0 | |g Chapter 1 |t Gain a Competitive Edge: The Kahn Retailing Success Matrix |g p. 1 -- |g Chapter 2 |t Amazon the Disruptor: Laser Focus on the Customer and Reducing Friction in the Shopping Experience |g p. 17 -- |g Chapter 3 |t Price Leadership Is Not Enough: Successful "Everyday Low Price" Retailers Add Frictionless Expertise |g p. 43 -- |g Chapter 4 |t The Power of the Brand: The Direct-to-Consumer Model |g p. 57 -- |g Chapter 5 |t The Paradox of Luxury: When Low Prices and Accessibility Are Undesirable |g p. 79 -- |g Chapter 6 |t Compete on Customer Experience: The Lure of Emotional and Sensory Engagement |g p. 97 -- |g Chapter 7 |t Learning from "New Retail" in China |g p. 113. |
| 520 | |a The retail industry was already in the midst of unparalleled disruption. They came COVID-19. In a fully updated and expanded edition of The Shopping Revolution, Wharton professor Barbara E. Kahn examines the companies that have been most successful during a tsunami of change in the industry. -- |c Adapted from publisher description. | ||
| 590 | |a JSTOR |b Books at JSTOR All Purchased | ||
| 590 | |a JSTOR |b Books at JSTOR Demand Driven Acquisitions (DDA) | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Strategic planning. | |
| 650 | 0 | |a Brand name products |x Management. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Product management |x Technological innovations. | |
| 650 | 0 | |a Corporations |x Growth. | |
| 650 | 0 | |a COVID-19 Pandemic, 2020- |x Economic aspects. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 6 | |a Planification stratégique. | |
| 650 | 6 | |a Produits de marque |x Gestion. | |
| 650 | 6 | |a Sociétés |x Croissance. | |
| 650 | 6 | |a Pandémie de COVID-19, 2020- |x Aspect économique. | |
| 650 | 6 | |a Produits commerciaux |x Gestion |x Innovations. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a Product management |x Technological innovations |2 fast | |
| 650 | 7 | |a Customer relations |2 fast | |
| 650 | 7 | |a Brand name products |x Management |2 fast | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Corporations |x Growth |2 fast | |
| 650 | 7 | |a Strategic planning |2 fast | |
| 647 | 7 | |a COVID-19 Pandemic |d (2020-) |2 fast |0 (OCoLC)fst02024716 | |
| 648 | 7 | |a Since 2020 |2 fast | |
| 776 | 0 | 8 | |i Print version: |z 1613631146 |z 9781613631140 |w (OCoLC)1252699931 |
| 856 | 4 | 0 | |u https://jstor.uam.elogim.com/stable/10.2307/j.ctv2hdrfcd |z Texto completo |
| 938 | |a YBP Library Services |b YANK |n 302325080 | ||
| 938 | |a EBSCOhost |b EBSC |n 2963744 | ||
| 994 | |a 92 |b IZTAP | ||