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Brewing a Boycott How a Grassroots Coalition Fought Coors and Remade American Consumer Activism /
"In the late twentieth century United States, nothing united union members, Chicanos, gay men and lesbians, feminists, black activists, and progressive college students quite so well as Coors beer. Members of these communities came together not in praise of the ice cold beverage but, rather, to...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chapel Hill :
The University of North Carolina Press,
2021.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Introduction: Beer can politics
- Coors is trying to destroy the union
- Chicanos arriba, Coors abajo
- Cold, new, and right : Coors-style politics
- Everyone's fight : boycotting the Bay Area, 1973-1976
- Givin' up this beer for sweeter wine : brewery workers on strike, 1977-1978
- Racing cockroaches and boycotting coast to coast, 1979-1988
- Conclusion: A hangover from another era?
- Cover
- Contents
- Abbreviations in the Text
- Introduction. Beer Can Politics
- Part I
- Chapter One. Coors Is Trying to Destroy the Union
- Chapter Two. Chicanos Arriba, Coors Abajo
- Chapter Three. Cold, New, and Right: Coors-Style Politics
- Part II
- Chapter Four. Everyone's Fight: Boycotting in the Bay Area, 1973-1976
- Chapter Five. Givin' Up This Beer for Sweeter Wine: Brewery Workers on Strike, 1977-1978
- Chapter Six. Racing Cockroaches and Boycotting Coast to Coast, 1979-1988
- Conclusion. A Hangover from Another Era?
- Acknowledgments
- Notes
- Bibliography
- Index
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- K
- L
- M
- N
- O
- P
- R
- S
- T
- U
- V
- W
- X
- Y