The corporate art index : twenty-one ways to work with art /

Art is a prerequisite for the progress of society. Corporate Art Initiatives contribute to this progression. Based on extensive research, Viviane Mörmann presents 21 promising corporate art initiatives (CAIs). She introduces different types of art initiatives and provides a standardized scheme to e...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mörmann, Viviane, 1982- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bielefeld : transcript-Verlag, [2020]
Colección:Schriften zum Kultur- und Museumsmanagement.
Temas:
Art patronage.
Corporations > Art collections.
Art > Economic aspects.
Art Competition.
Art Management.
Art Marketing.
Art Project.
Art Space.
Art Sponsoring.
Art.
Corporate Art Collection.
Corporate Art Index.
Corporate Communication.
Corporate Identity.
Corporate Image.
Corporate Social Responsibility.
Cultural Management.
Cultural Marketing.
Digital Art.
Museum Management.
Museum.
Sustainability.
Mécénat.
patronage.
ART / Business Aspects.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Frontmatter
  • Acknowledgements
  • Contents
  • PART ONE Introduction
  • 1. Aim
  • 2. The Corporate Art Index - What Is It All About?
  • 3. Historical Reflexion
  • 4. Screening of Corporate Art Initiatives
  • 5. The Corporate Art Index - Rating of the Corporate Art Initiatives (CAIs)
  • 6. Results of the Rating
  • 7. The 21 Most Interesting CAIs
  • PART TWO Description of the 21 CAIs
  • 1. Art Space
  • 2. Art Competition
  • 3. Digital Art
  • 4. Art Marketing
  • 5. Have a Drink
  • Critical Comment
  • 1. Problem Reduction
  • 2. Struggle for Objectivity
  • 3. The Power of Art in CAIs
  • 4. Bottom Line
  • 5. Conclusions
  • 6. Plan of Action
  • 7. References

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