The corporate art index : twenty-one ways to work with art /

Art is a prerequisite for the progress of society. Corporate Art Initiatives contribute to this progression. Based on extensive research, Viviane Mörmann presents 21 promising corporate art initiatives (CAIs). She introduces different types of art initiatives and provides a standardized scheme to e...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mörmann, Viviane, 1982- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bielefeld : transcript-Verlag, [2020]
Colección:Schriften zum Kultur- und Museumsmanagement.
Temas:
Art patronage.
Corporations > Art collections.
Art > Economic aspects.
Art Competition.
Art Management.
Art Marketing.
Art Project.
Art Space.
Art Sponsoring.
Art.
Corporate Art Collection.
Corporate Art Index.
Corporate Communication.
Corporate Identity.
Corporate Image.
Corporate Social Responsibility.
Cultural Management.
Cultural Marketing.
Digital Art.
Museum Management.
Museum.
Sustainability.
Mécénat.
patronage.
ART / Business Aspects.
Acceso en línea:Texto completo

MARC

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072 7 |a ART  |x 043000  |2 bisacsh 
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049 |a UAMI 
100 1 |a Mörmann, Viviane,  |d 1982-  |e author.  |4 aut  |4 http://id.loc.gov/vocabulary/relators/aut 
245 1 4 |a The corporate art index :  |b twenty-one ways to work with art /  |c Viviane Mörmann. 
264 1 |a Bielefeld :  |b transcript-Verlag,  |c [2020] 
264 4 |c ©2020 
300 |a 1 online resource (222 pages). 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a text file  |b PDF  |2 rda 
490 1 |a Schriften zum Kultur- und Museumsmanagement 
504 |a Includes bibliographical references 
505 0 0 |t Frontmatter --  |t Acknowledgements --  |t Contents --  |t PART ONE Introduction --  |t 1. Aim --  |t 2. The Corporate Art Index - What Is It All About? --  |t 3. Historical Reflexion --  |t 4. Screening of Corporate Art Initiatives --  |t 5. The Corporate Art Index - Rating of the Corporate Art Initiatives (CAIs) --  |t 6. Results of the Rating --  |t 7. The 21 Most Interesting CAIs --  |t PART TWO Description of the 21 CAIs --  |t 1. Art Space --  |t 2. Art Competition --  |t 3. Digital Art --  |t 4. Art Marketing --  |t 5. Have a Drink --  |t Critical Comment --  |t 1. Problem Reduction --  |t 2. Struggle for Objectivity --  |t 3. The Power of Art in CAIs --  |t 4. Bottom Line --  |t 5. Conclusions --  |t 6. Plan of Action --  |t 7. References 
520 |a Art is a prerequisite for the progress of society. Corporate Art Initiatives contribute to this progression. Based on extensive research, Viviane Mörmann presents 21 promising corporate art initiatives (CAIs). She introduces different types of art initiatives and provides a standardized scheme to evaluate them. This volume features CAIs from the classic corporate art space to the public art challenge, and the virtual museum. It draws attention to the subject of CAIs to broaden the reader's knowledge and to mediate access to current CAIs. The Corporate Art Index thus addresses art lovers, artists, curators, business and marketing professionals, architects and designers, art historians, art fair organizers and journalists. 
546 |a In English. 
588 0 |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 25. Jan 2021). 
590 |a JSTOR  |b Books at JSTOR Demand Driven Acquisitions (DDA) 
590 |a JSTOR  |b Books at JSTOR All Purchased 
650 0 |a Art patronage. 
650 0 |a Corporations  |x Art collections. 
650 0 |a Art  |x Economic aspects. 
650 4 |a Art Competition. 
650 4 |a Art Management. 
650 4 |a Art Marketing. 
650 4 |a Art Project. 
650 4 |a Art Space. 
650 4 |a Art Sponsoring. 
650 4 |a Art. 
650 4 |a Corporate Art Collection. 
650 4 |a Corporate Art Index. 
650 4 |a Corporate Communication. 
650 4 |a Corporate Identity. 
650 4 |a Corporate Image. 
650 4 |a Corporate Social Responsibility. 
650 4 |a Cultural Management. 
650 4 |a Cultural Marketing. 
650 4 |a Digital Art. 
650 4 |a Museum Management. 
650 4 |a Museum. 
650 4 |a Sustainability. 
650 6 |a Mécénat. 
650 7 |a patronage.  |2 aat 
650 7 |a ART / Business Aspects.  |2 bisacsh 
650 7 |a Art  |x Economic aspects.  |2 fast  |0 (OCoLC)fst00815231 
650 7 |a Art patronage.  |2 fast  |0 (OCoLC)fst00815756 
650 7 |a Corporations  |x Art collections.  |2 fast  |0 (OCoLC)fst00879797 
653 |a Art Competition. 
653 |a Art Management. 
653 |a Art Marketing. 
653 |a Art Project. 
653 |a Art Space. 
653 |a Art Sponsoring. 
653 |a Art. 
653 |a Corporate Art Collection. 
653 |a Corporate Art Index. 
653 |a Corporate Communication. 
653 |a Corporate Identity. 
653 |a Corporate Image. 
653 |a Corporate Social Responsibility. 
653 |a Cultural Management. 
653 |a Cultural Marketing. 
653 |a Digital Art. 
653 |a Museum Management. 
653 |a Museum. 
653 |a Sustainability. 
776 0 8 |i Print version:  |a Mörmann, Viviane  |t The Corporate Art Index : Twenty-One Ways to Work With Art  |d Bielefeld : transcript,c2020  |z 9783837656503 
830 0 |a Schriften zum Kultur- und Museumsmanagement. 
856 4 0 |u https://jstor.uam.elogim.com/stable/10.2307/j.ctv371br30  |z Texto completo 
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938 |a De Gruyter  |b DEGR  |n 9783839456507 
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