Engaging diverse communities : a guide to museum public relations /

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As U.S. museums evolve from their role as elite institutions to organizations serving multiple stakeholders, they must adopt new communication practices to meet their social missions and organizational goals. This, the first book-length study of museum public relations for practitioners since 1983,...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Johnson, Melissa A., 1954- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amherst : University of Massachusetts Press, [2020]
Temas:
Museums > Public relations > United States.
Communication in museums > United States.
Museums and minorities > United States.
Museums and community > United States.
Communication dans les musées > États-Unis.
Musées et minorités > États-Unis.
Relations musée-collectivité > États-Unis.
Museums > Public relations
Museums and minorities
Museums and community
Communication in museums
United States
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Communicating cultural identity : the role of museum public relations
  • Communicating identity in public relations : culture-centered museum practitioners speak
  • Communicating counterstereotypes and cultural attractiveness : furthering public relations' societal role
  • Visual intercultural communication : incorporating cultural aesthetics in public relations
  • Public relations planning and evolution
  • Museum websites and multimodal communication
  • Social media : interactivity and engagement
  • Media relations and digital newsrooms
  • Special events, controlled tools, and other tactics
  • The future of museum communication research and practice.

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