Reinventing Live : the Always-On Future of Events /

Forget events as one-off experiences, and organizers purely organizing events. Welcome to a new world, where events build communities and nurture relationships 'all year round' - all with event technology at its core. Featuring dozens of practical case studies, this book will help event pr...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rankine, Denzil (Autor)
Otros Autores: Giberti, Marco
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Anthem Press, 2020.
Temas:
Meetings > Planning.
Business communication.
Réunions > Planification.
Communication dans l'entreprise.
BUSINESS & ECONOMICS > Marketing > General.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover
  • Front Matter
  • Half Title
  • Title page
  • Copyright information
  • Contents
  • Exhibits
  • Chapter 1-10
  • Chapter 1 Introductions by the Authors
  • Denzil
  • Marco
  • How to Use This Book
  • Acknowledgements
  • Denzil
  • Marco
  • Chapter 2 Summary
  • Chapter 3 Events up to 2020
  • Event Formats
  • The Events Ecosystem
  • The Resilience of Exhibitions
  • Profitability
  • Investment in the Sector
  • Case Study: Clarion Events -​ value creation
  • Professionalization
  • Analog World
  • Case Study: UBM's Virtual Events Disappointment
  • The Effect on Event Technology
  • Conclusions
  • Chapter 4 Why Events are Changing
  • Will Events Be Disintermediated?
  • Generational Change
  • Mass Digitization
  • Questionable Value
  • ROI
  • Hostages
  • Return on time
  • Marketing Convergence and Alternatives
  • Sustainability
  • Forced Choices
  • Reduced Barriers to Entry
  • Case Study: REMOTE, The Connected Faculty Summit
  • Conclusions
  • Chapter 5 Alternative Future Models for Events
  • Event Tech Is No Longer "Nice to Have"
  • Face to Face
  • Virtual
  • Hybrid
  • Approaching New Event Models with a "Beginner's Mind"
  • The Power of Content: Back to the Future
  • From Platforms to Potential B2B Marketplaces: Opportunities and Challenges for the Events Industry
  • Case Study:Informa Markets Fashion and Nuorder Partnership: An All-Year, End-​to-End Solution for Customers
  • Alternative Options for Building a Digital Platform or Marketplace
  • Connecting Modern Buyers and Sellers
  • Conclusions
  • Chapter 6 Event Tech
  • Software Is Eating the World. And What about Events?
  • It Is Not Love that Unites Us but Fear
  • Investor Views
  • Virtual Events 2.0
  • Understanding Event Tech Categories
  • Event Tech Is Augmenting TAM-the Events Industry TAM
  • Event Tech Main Categories and Case Studies
  • Other categories
  • Integration
  • The Event Is Over. And Now?
  • A Very Fragmented Market
  • Conclusions
  • Chapter 7 The Online-Offline-Online Thesis
  • From 3 to 365 Days
  • Do We Need to Do This in Person, or Is Online Just Fine?
  • Corporate Events Ideas and Models
  • Technology Helping Content, Networking, and Commerce at In-Person Events
  • Do You Trust Your Event Organizer as a Technology Provider?
  • Case Study: Alibaba and UBM Joint Venture
  • Conclusions
  • Chapter 8 How to Navigate in the New World
  • Customers
  • Strategic plan
  • Understanding customers
  • Face to Face 2.0
  • The New Mindset
  • Maybe this is not for everyone?
  • Case Study: InsureTech Connect -​ The Entrepreneurial Launch Playbook
  • The Event of the Future
  • Case Study: FreightWaves: Outsider Success
  • Digital Tools
  • Community Catalyst
  • Corporate meetings
  • The Venue of the Future
  • Conclusions
  • Chapter 9 How to Structure for Success in the New World
  • New Skills
  • New Operating Model
  • Organizational Structure
  • Case Study: Totaljobs: Bold or Foolish?
  • Working with Event Tech
  • Case Study: Management Events
  • "Show Me the Money"

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