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Reinventing Live : the Always-On Future of Events /
Forget events as one-off experiences, and organizers purely organizing events. Welcome to a new world, where events build communities and nurture relationships 'all year round' - all with event technology at its core. Featuring dozens of practical case studies, this book will help event pr...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Anthem Press,
2020.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Rankine, Denzil., |e author. | |
| 245 | 1 | 0 | |a Reinventing Live : |b the Always-On Future of Events / |c Denzil Rankine. |
| 264 | 1 | |a London : |b Anthem Press, |c 2020. | |
| 300 | |a 1 online resource (176 pages) | ||
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| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Cover -- Front Matter -- Half Title -- Title page -- Copyright information -- Contents -- Exhibits -- Chapter 1-10 -- Chapter 1 Introductions by the Authors -- Denzil -- Marco -- How to Use This Book -- Acknowledgements -- Denzil -- Marco -- Chapter 2 Summary -- Chapter 3 Events up to 2020 -- Event Formats -- The Events Ecosystem -- The Resilience of Exhibitions -- Profitability -- Investment in the Sector -- Case Study: Clarion Events - value creation -- Professionalization -- Analog World -- Case Study: UBM's Virtual Events Disappointment -- The Effect on Event Technology -- Conclusions | |
| 505 | 8 | |a Chapter 4 Why Events are Changing -- Will Events Be Disintermediated? -- Generational Change -- Mass Digitization -- Questionable Value -- ROI -- Hostages -- Return on time -- Marketing Convergence and Alternatives -- Sustainability -- Forced Choices -- Reduced Barriers to Entry -- Case Study: REMOTE, The Connected Faculty Summit -- Conclusions -- Chapter 5 Alternative Future Models for Events -- Event Tech Is No Longer "Nice to Have" -- Face to Face -- Virtual -- Hybrid -- Approaching New Event Models with a "Beginner's Mind" -- The Power of Content: Back to the Future | |
| 505 | 8 | |a From Platforms to Potential B2B Marketplaces: Opportunities and Challenges for the Events Industry -- Case Study:Informa Markets Fashion and Nuorder Partnership: An All-Year, End-to-End Solution for Customers -- Alternative Options for Building a Digital Platform or Marketplace -- Connecting Modern Buyers and Sellers -- Conclusions -- Chapter 6 Event Tech -- Software Is Eating the World. And What about Events? -- It Is Not Love that Unites Us but Fear -- Investor Views -- Virtual Events 2.0 -- Understanding Event Tech Categories -- Event Tech Is Augmenting TAM-the Events Industry TAM | |
| 505 | 8 | |a Event Tech Main Categories and Case Studies -- Other categories -- Integration -- The Event Is Over. And Now? -- A Very Fragmented Market -- Conclusions -- Chapter 7 The Online-Offline-Online Thesis -- From 3 to 365 Days -- Do We Need to Do This in Person, or Is Online Just Fine? -- Corporate Events Ideas and Models -- Technology Helping Content, Networking, and Commerce at In-Person Events -- Do You Trust Your Event Organizer as a Technology Provider? -- Case Study: Alibaba and UBM Joint Venture -- Conclusions -- Chapter 8 How to Navigate in the New World -- Customers -- Strategic plan | |
| 505 | 8 | |a Understanding customers -- Face to Face 2.0 -- The New Mindset -- Maybe this is not for everyone? -- Case Study: InsureTech Connect - The Entrepreneurial Launch Playbook -- The Event of the Future -- Case Study: FreightWaves: Outsider Success -- Digital Tools -- Community Catalyst -- Corporate meetings -- The Venue of the Future -- Conclusions -- Chapter 9 How to Structure for Success in the New World -- New Skills -- New Operating Model -- Organizational Structure -- Case Study: Totaljobs: Bold or Foolish? -- Working with Event Tech -- Case Study: Management Events -- "Show Me the Money" | |
| 500 | |a Event tech. | ||
| 520 | |a Forget events as one-off experiences, and organizers purely organizing events. Welcome to a new world, where events build communities and nurture relationships 'all year round' - all with event technology at its core. Featuring dozens of practical case studies, this book will help event professionals or anyone looking to enter the future of the live events industry. | ||
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| 650 | 7 | |a Meetings |x Planning. |2 fast |0 (OCoLC)fst01015507 | |
| 700 | 1 | |a Giberti, Marco. | |
| 776 | 0 | 8 | |i Print version: |a Rankine, Denzil. |t Reinventing Live : The Always-On Future of Events. |d London : Anthem Press, ©2020 |z 9781785276927 |
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