The digital seeker a guide for digital teams to build winning experiences

"The internet was supposed to connect us to endless possibilities. So why do we keep ending up browsing the same old sites and best-seller lists? When sellers don't offer potential customers a compelling digital experience, consumers miss out on great products-and businesses miss a vital o...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: De Datta, Raj K. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York Columbia University Press [2021]
Temas:
Electronic commerce.
Consumer behavior.
Commerce électronique.
Consommateurs > Comportement.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Consumer behavior
Electronic commerce
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Break online/offline boundaries
  • Put the seeker at the center
  • Swap customers for seekers
  • Harness the magic of the 3 As
  • Build, don't buy, your digital dreams
  • Design for disaster
  • Recast your team to ship
  • Create your money-making architecture
  • The winning B2B experience
  • Max out the R0

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