Cargando…
The digital seeker a guide for digital teams to build winning experiences
"The internet was supposed to connect us to endless possibilities. So why do we keep ending up browsing the same old sites and best-seller lists? When sellers don't offer potential customers a compelling digital experience, consumers miss out on great products-and businesses miss a vital o...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York
Columbia University Press
[2021]
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | JSTOR_on1226964288 | ||
| 003 | OCoLC | ||
| 005 | 20231005004200.0 | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 201209s2021 nyua o 001 0 eng | ||
| 010 | |a 2020055282 | ||
| 040 | |a DLC |b eng |e rda |e pn |c DLC |d OCLCO |d OCLCF |d YDX |d JSTOR |d UKAHL |d EBLCP |d N$T |d YDX |d CUV |d DEGRU |d K6U |d OCLCO |d OCLCQ |d AUD | ||
| 019 | |a 1253680106 |a 1391824137 |a 1396911794 | ||
| 020 | |a 9780231554442 |q electronic book | ||
| 020 | |a 0231554443 |q electronic book | ||
| 020 | |z 9780231202206 |q hardcover | ||
| 024 | 7 | |a 10.7312/datt20220 |2 doi | |
| 029 | 1 | |a AU@ |b 000068403560 | |
| 035 | |a (OCoLC)1226964288 |z (OCoLC)1253680106 |z (OCoLC)1391824137 |z (OCoLC)1396911794 | ||
| 037 | |a 22573/ctv1q2r2n1 |b JSTOR | ||
| 042 | |a pcc | ||
| 050 | 4 | |a HF5548.32 |b .D397 2021eb | |
| 072 | 7 | |a BUS |x 090010 |2 bisacsh | |
| 072 | 7 | |a BUS |x 070030 |2 bisacsh | |
| 072 | 7 | |a DES |x 011000 |2 bisacsh | |
| 082 | 0 | 0 | |a 658.8/72 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a De Datta, Raj K. |e author | |
| 245 | 1 | 4 | |a The digital seeker |b a guide for digital teams to build winning experiences |c Raj K. De Datta |
| 264 | 1 | |a New York |b Columbia University Press |c [2021] | |
| 300 | |a 1 online resource (xiii, 181 pages) |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file |b PDF |2 rda | ||
| 500 | |a Includes index | ||
| 505 | 0 | |a Break online/offline boundaries -- Put the seeker at the center -- Swap customers for seekers -- Harness the magic of the 3 As -- Build, don't buy, your digital dreams -- Design for disaster -- Recast your team to ship -- Create your money-making architecture -- The winning B2B experience -- Max out the R0 | |
| 520 | |a "The internet was supposed to connect us to endless possibilities. So why do we keep ending up browsing the same old sites and best-seller lists? When sellers don't offer potential customers a compelling digital experience, consumers miss out on great products-and businesses miss a vital opportunity to grow. Raj K. De Datta, the founder of a company that powers digital commerce experiences for many of the world's biggest brands, offers an actionable playbook for companies looking to deliver better digital experiences to their customers. He shows that the success stories have three key traits: They're designed for seekers, not just customers-they don't just allow customers to buy or find something but enable them to solve a deeper problem. They're built on a digital experience platform that provides agile, personalized, scalable performance. And they're created by product-centric digital teams, not traditional organizations. The Digital Seeker distills key lessons from the compelling stories of innovative businesses: not just tech companies but companies spanning a wide range of industries, such as amusement parks, fashion, sports, distribution, and the public sector. De Datta pinpoints the power of seeker-centric philosophy-asking not simply what does someone want, but why they want it-in order to achieve transformative results. Providing a roadmap for all digital teams to adopt, this book also offers crucial insights into e-commerce challenges and opportunities during and after the COVID-19 pandemic"-- |c Provided by publisher | ||
| 588 | 0 | |a Online resource; title from digital title page (viewed on July 13, 2021) | |
| 546 | |a In English. | ||
| 590 | |a JSTOR |b Books at JSTOR Demand Driven Acquisitions (DDA) | ||
| 590 | |a JSTOR |b Books at JSTOR All Purchased | ||
| 650 | 0 | |a Electronic commerce. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 6 | |a Commerce électronique. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x E-Commerce |x Internet Marketing. |2 bisacsh | |
| 650 | 7 | |a Consumer behavior |2 fast |0 (OCoLC)fst00876238 | |
| 650 | 7 | |a Electronic commerce |2 fast |0 (OCoLC)fst00906906 | |
| 776 | 0 | 8 | |i Print version: |a De Datta, Raj K. |t Digital seeker. |d New York : Columbia University Press, [2021] |z 9780231202206 |w (DLC) 2020055281 |
| 856 | 4 | 0 | |u https://jstor.uam.elogim.com/stable/10.7312/datt20220 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH38263636 | ||
| 938 | |a De Gruyter |b DEGR |n 9780231554442 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL6403318 | ||
| 938 | |a EBSCOhost |b EBSC |n 2684858 | ||
| 938 | |a YBP Library Services |b YANK |n 302226995 | ||
| 994 | |a 92 |b IZTAP | ||