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Emerging dynamics in audiences' consumption of trans-media products : the cases of Mad Men and Game of Thrones as a comparative study between Italy and New Zealand /
The book investigates the new forms of agency possessed by national audiences with reference to two television texts: Mad Men (AMC, 2007-2015) and Game of Thrones (HBO, 2011-2019). Structured as a comparative study between two countries, Italy and New Zealand, the research aims to provide insights i...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; New York, NY :
Anthem Press,
2021.
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| Colección: | Anthem series on television studies
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover
- Front Matter
- Half Title
- Title page
- Copyright information
- Contents
- Chapter 1-5
- Chapter 1 Introduction
- A Complex Media Landscape
- Two Case Studies: Mad Men and Game of Thrones
- Methodology
- Chapter 2 Rethinking Audiences in a Trans-Media, Transnational Age
- The Importance of Researching Audiences
- The Concept of the Audience
- Audiences as "Active Users": Interpretation Theories and Audience Reception Studies
- Audiences and New Media
- Audiences and Media Fandom
- Comparative Audience Studies in the Convergence Era
- Conclusions
- Chapter 4 The Peculiarities of Mad Men and Game of Thrones in the Trans-Media Ecosystem
- Mad Men
- Advertising the 1960s: The Notion of "Nostalgia"
- Hidden Identities and Social Masks
- Mad Men's Truth: Between Nostalgia for "A Place that Cannot Be" and Desire for a Time that is Yet to Come
- Official Trans-Media Structure of Mad Men
- Mad Men and Its "Centripetal Complexity"
- Game of Thrones
- Between Fantasy and Realism
- Game of Thrones' Ambivalent Pleasures: All the Nuances of the Human Being
- Official Trans-Media Structure of Game of Thrones
- Game of Thrones' "Centrifugal Complexity": The Series as a Vehicle for Social Interaction
- Chapter 5 Trans-Media Storytelling and Fans' Modes of Engagement: An Overview
- The "Trans-Media Issue"
- Mad Men Versus Game of Thrones: How Narrative Complexity Matters for Trans-Media
- Where Do We Go From Here?
- End Matter
- Appendix I Survey Questions
- Questions about the TV Shows
- General Questions about the People
- Appendix II Focus Group Topics
- Bibliography
- Index