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Emerging dynamics in audiences' consumption of trans-media products : the cases of Mad Men and Game of Thrones as a comparative study between Italy and New Zealand /

The book investigates the new forms of agency possessed by national audiences with reference to two television texts: Mad Men (AMC, 2007-2015) and Game of Thrones (HBO, 2011-2019). Structured as a comparative study between two countries, Italy and New Zealand, the research aims to provide insights i...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Spanò, Carmen (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; New York, NY : Anthem Press, 2021.
Colección:Anthem series on television studies
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Spanò, Carmen,  |e author. 
245 1 0 |a Emerging dynamics in audiences' consumption of trans-media products :  |b the cases of Mad Men and Game of Thrones as a comparative study between Italy and New Zealand /  |c Carmen Spanò. 
264 1 |a London ;  |a New York, NY :  |b Anthem Press,  |c 2021. 
300 |a 1 online resource 
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490 0 |a Anthem series on television studies 
504 |a Includes bibliographical references and index. 
505 0 |a Cover -- Front Matter -- Half Title -- Title page -- Copyright information -- Contents -- Chapter 1-5 -- Chapter 1 Introduction -- A Complex Media Landscape -- Two Case Studies: Mad Men and Game of Thrones -- Methodology -- Chapter 2 Rethinking Audiences in a Trans-Media, Transnational Age -- The Importance of Researching Audiences -- The Concept of the Audience -- Audiences as "Active Users": Interpretation Theories and Audience Reception Studies -- Audiences and New Media -- Audiences and Media Fandom -- Comparative Audience Studies in the Convergence Era -- Conclusions 
505 8 |a Chapter 4 The Peculiarities of Mad Men and Game of Thrones in the Trans-Media Ecosystem -- Mad Men -- Advertising the 1960s: The Notion of "Nostalgia" -- Hidden Identities and Social Masks -- Mad Men's Truth: Between Nostalgia for "A Place that Cannot Be" and Desire for a Time that is Yet to Come -- Official Trans-Media Structure of Mad Men -- Mad Men and Its "Centripetal Complexity" -- Game of Thrones -- Between Fantasy and Realism -- Game of Thrones' Ambivalent Pleasures: All the Nuances of the Human Being -- Official Trans-Media Structure of Game of Thrones 
505 8 |a Game of Thrones' "Centrifugal Complexity": The Series as a Vehicle for Social Interaction -- Chapter 5 Trans-Media Storytelling and Fans' Modes of Engagement: An Overview -- The "Trans-Media Issue" -- Mad Men Versus Game of Thrones: How Narrative Complexity Matters for Trans-Media -- Where Do We Go From Here? -- End Matter -- Appendix I Survey Questions -- Questions about the TV Shows -- General Questions about the People -- Appendix II Focus Group Topics -- Bibliography -- Index 
520 |a The book investigates the new forms of agency possessed by national audiences with reference to two television texts: Mad Men (AMC, 2007-2015) and Game of Thrones (HBO, 2011-2019). Structured as a comparative study between two countries, Italy and New Zealand, the research aims to provide insights into the culturally specific similarities and differences that distinct audiences disclose in consuming the same texts. 
588 0 |a Online resource; title from digital title page (viewed on January 28, 2021). 
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650 0 |a Fans (Persons)  |z Italy. 
650 0 |a Television viewers  |z New Zealand. 
650 0 |a Fans (Persons)  |z New Zealand. 
650 0 |a User-generated content. 
650 0 |a Social media. 
650 6 |a Téléspectateurs  |z Italie. 
650 6 |a Téléspectateurs  |z Nouvelle-Zélande. 
650 6 |a Contenu créé par l'utilisateur. 
650 6 |a Médias sociaux. 
650 7 |a social media.  |2 aat 
650 7 |a Fans (Persons)  |2 fast 
650 7 |a Social media  |2 fast 
650 7 |a Television viewers  |2 fast 
650 7 |a User-generated content  |2 fast 
651 7 |a Italy  |2 fast 
651 7 |a New Zealand  |2 fast 
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