Tabla de Contenidos:
  • The nature of political campaigns
  • Measuring the content and consequences of political campaigns
  • In order to win: an examination of campaign strategies
  • Attack politics: understanding the determinants of negative campaigning
  • Deciding what is news: the media's coverage of senate campaigns
  • The struggle for control over the news media's agenda: how candidates influence the content and tone of news coverage
  • The dynamics of competition: the impact of the candidates and the news media
  • Citizens' knowledge about U.S. senate campaigns
  • How voters make decisions in U.S. senate campaigns
  • Conclusions and implications.