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Fighting visibility : sports media and female athletes in the UFC /

"Mixed martial arts stars like Amanda Nunes, Zhang Weili, and Ronda Rousey have made female athletes top draws in the Ultimate Fighting Championship (UFC). Jennifer McClearen charts how the promotion incorporates women into its far-flung media ventures and investigates the complexities surround...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: McClearen, Jennifer (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Urbana : University of Illinois Press, [2021]
Colección:Studies in sports media.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a McClearen, Jennifer,  |e author. 
245 1 0 |a Fighting visibility :  |b sports media and female athletes in the UFC /  |c Jennifer McClearen. 
246 3 |a Sports media and female athletes in the Ultimate Fighting Championship 
264 1 |a Urbana :  |b University of Illinois Press,  |c [2021] 
300 |a 1 online resource (xii, 211 pages) :  |b color illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
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490 1 |a Studies in sports media 
504 |a Includes bibliographical references and index. 
505 0 |a Introduction: Visibility and difference in the UFC -- Developing a millennial sports media brand -- Affect and the Rousey effect -- Gendering the American Dream -- The labor of visibility on social media -- The fight for labor equity -- Coda: On love and violence. 
520 |a "Mixed martial arts stars like Amanda Nunes, Zhang Weili, and Ronda Rousey have made female athletes top draws in the Ultimate Fighting Championship (UFC). Jennifer McClearen charts how the promotion incorporates women into its far-flung media ventures and investigates the complexities surrounding female inclusion. On the one hand, the undeniable popularity of cards headlined by women add much-needed diversity to the sporting landscape. On the other, the UFC leverages an illusion of promoting difference-whether gender, racial, ethnic, or sexual-to grow its empire with an inexpensive and expendable pool of female fighters. McClearen illuminates how the UFC's half-hearted efforts at representation generate profit and cultural cachet while covering up the fact it exploits women of color, lesbians, gender non-conforming women, and others. Thought provoking and timely, Fighting Visibility tells the story of how a sports entertainment phenomenon made difference a part of its brand-and the ways women paid the price for success"--  |c Provided by publisher 
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611 2 0 |a UFC (Mixed martial arts event) 
611 2 7 |a UFC (Mixed martial arts event)  |2 fast 
650 0 |a Mass media and sports. 
650 0 |a Women in mass media. 
650 0 |a Mass media and women. 
650 0 |a Women martial artists. 
650 0 |a Mixed martial arts. 
650 0 |a Feminism and sports. 
650 0 |a Discrimination in sports. 
650 0 |a Women in popular culture  |y 20th century. 
650 6 |a Médias et sports. 
650 6 |a Femmes dans les médias. 
650 6 |a Médias et femmes. 
650 6 |a Pratiquantes des arts martiaux. 
650 6 |a Arts martiaux mixtes. 
650 6 |a Féminisme et sports. 
650 6 |a Discrimination dans les sports. 
650 6 |a Femmes dans la culture populaire  |y 20e siècle. 
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650 7 |a Mass media and women  |2 fast 
650 7 |a Mixed martial arts  |2 fast 
650 7 |a Women in mass media  |2 fast 
650 7 |a Women in popular culture  |2 fast 
650 7 |a Women martial artists  |2 fast 
648 7 |a 1900-1999  |2 fast 
776 0 8 |i Print version:  |a McClearen, Jennifer.  |t Fighting visibility.  |d Urbana, Chicago : University of Illinois Press, 2021  |z 9780252043734  |w (DLC) 2020037057 
830 0 |a Studies in sports media. 
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