Meatsplaining : the animal agriculture industry and the rhetoric of denial /

The animal agriculture industry, like other profit-driven industries, aggressively seeks to shield itself from public scrutiny. To that end, it uses a distinct set of rhetorical strategies to deflect criticism. These tactics are fundamental to modern animal agriculture but have long evaded critical...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Hannan, Jason, 1976- (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: NSW, Australia : Sydney University Press, [2020]
Colección:Animal publics (Series)
Temas:
Meat industry and trade.
Meat industry and trade > Moral and ethical aspects.
Food animals.
Animaux destinés à l'alimentation.
Food animals
Meat industry and trade
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Intro
  • Meatsplaining
  • Meatsplaining
  • Contents
  • Acknowledgements
  • Foreword
  • Introduction: The meat industry explains things to us
  • Animals under capitalism
  • The threefold threat
  • The moral threat
  • The environmentalist threat
  • The biomedical threat
  • The aim of this book
  • Chapter breakdown
  • Part I: Farm animals
  • Part II: Policy, trade and development
  • Part III: Representing vegans
  • Part IV: Resistance
  • References
  • Pink slime is good for you? The animal-industrial complex as neoliberal-neoconservative corporate ventriloquism
  • Corporate advocacy as ventriloquism
  • The animal-industrial complex's defence of pink slime: Voicing premium value
  • Voicing corporate morality
  • Lessons on the AIC's moral-market rhetoric of corporate expertise
  • References
  • Grieg in the henhouse: 12 seconds at the contested intersections of human and nonhuman animal interests
  • Introduction
  • Communities of shared values
  • A microcosm of human-nonhuman animal relations
  • Animal welfare and ethical consumerism: 'Good taste with a clear conscience'
  • Just doing their job: Animals as property, animals as (forced) labour
  • Entertainment: Why did the chicken cross the road?
  • Vegaphobia: Veg*ns Gonna Hate
  • National identity: Edvard Grieg's 'Morning Mood'
  • It's not all about SoMe, or is it?
  • Coda
  • References
  • Ethical meat from family farms? Transparency and proximity in a blog marketing campaign on broiler production
  • Introduction: Transparency, animal visibility and meat marketing11 This research was conducted in a project 'Ambivalent images of animals: Finnish animal discussion in the 2010s', funded by the Finnish Cultural Foundation. I warmly thank the leader of the project, Elisa Aaltola, for guidance and valuable comments, and Birgitta Wahlberg for useful feedback. During the study, I was a visiting researcher in the Centre for Corporate Responsibility, Department of Marketing, Hanken School of Economics
  • Aims and objectives
  • Theoretical starting points
  • Commodification of intimacy in blog marketing
  • Moral distance to animals
  • The case study: Bloggers visiting a broiler farm and slaughterhouse
  • Constructing proximity and visibility in the blog marketing texts
  • Distancing and concealment of chickens and their killing
  • Contested notions of proximity and visibility in the reader feedback
  • Conclusion: Transparency as concealment
  • References
  • Whose land? Whose beef? Marketing beef in Canada
  • Birthday beaver
  • The political economy of beef in Canada: Challenges and responses
  • The brand: 'Canada + Beef'6060 Canada Beef 2016d, p. 3.

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