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Meatsplaining : the animal agriculture industry and the rhetoric of denial /

The animal agriculture industry, like other profit-driven industries, aggressively seeks to shield itself from public scrutiny. To that end, it uses a distinct set of rhetorical strategies to deflect criticism. These tactics are fundamental to modern animal agriculture but have long evaded critical...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Hannan, Jason, 1976- (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: NSW, Australia : Sydney University Press, [2020]
Colección:Animal publics (Series)
Temas:
Acceso en línea:Texto completo

MARC

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245 0 0 |a Meatsplaining :  |b the animal agriculture industry and the rhetoric of denial /  |c edited by Jason Hannan. 
264 1 |a NSW, Australia :  |b Sydney University Press,  |c [2020] 
300 |a 1 online resource (xv, 328 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a text file  |b EPUB  |c 504KB 
490 1 |a Animal Publics Ser. 
504 |a Includes bibliographical references and index. 
520 |a The animal agriculture industry, like other profit-driven industries, aggressively seeks to shield itself from public scrutiny. To that end, it uses a distinct set of rhetorical strategies to deflect criticism. These tactics are fundamental to modern animal agriculture but have long evaded critical analysis. In this collection, academic and activist contributors investigate the many forms of denialism perpetuated by the animal agriculture industry. What strategies does the industry use to avoid questions about its inhumane treatment of animals and its impact on the environment and public health? What narratives, myths and fantasies does it promote to sustain its image in the public imagination? 
588 0 |a Online resource; title from PDF title page (JSTOR, viewed December 21, 2020). 
505 0 |a Intro -- Meatsplaining -- Meatsplaining -- Contents -- Acknowledgements -- Foreword -- Introduction: The meat industry explains things to us -- Animals under capitalism -- The threefold threat -- The moral threat -- The environmentalist threat -- The biomedical threat -- The aim of this book -- Chapter breakdown -- Part I: Farm animals -- Part II: Policy, trade and development -- Part III: Representing vegans -- Part IV: Resistance -- References -- Pink slime is good for you? The animal-industrial complex as neoliberal-neoconservative corporate ventriloquism 
505 8 |a Corporate advocacy as ventriloquism -- The animal-industrial complex's defence of pink slime: Voicing premium value -- Voicing corporate morality -- Lessons on the AIC's moral-market rhetoric of corporate expertise -- References -- Grieg in the henhouse: 12 seconds at the contested intersections of human and nonhuman animal interests -- Introduction -- Communities of shared values -- A microcosm of human-nonhuman animal relations -- Animal welfare and ethical consumerism: 'Good taste with a clear conscience' -- Just doing their job: Animals as property, animals as (forced) labour 
505 8 |a Entertainment: Why did the chicken cross the road? -- Vegaphobia: Veg*ns Gonna Hate -- National identity: Edvard Grieg's 'Morning Mood' -- It's not all about SoMe, or is it? -- Coda -- References -- Ethical meat from family farms? Transparency and proximity in a blog marketing campaign on broiler production 
505 8 |a Introduction: Transparency, animal visibility and meat marketing11 This research was conducted in a project 'Ambivalent images of animals: Finnish animal discussion in the 2010s', funded by the Finnish Cultural Foundation. I warmly thank the leader of the project, Elisa Aaltola, for guidance and valuable comments, and Birgitta Wahlberg for useful feedback. During the study, I was a visiting researcher in the Centre for Corporate Responsibility, Department of Marketing, Hanken School of Economics -- Aims and objectives -- Theoretical starting points -- Commodification of intimacy in blog marketing 
505 8 |a Moral distance to animals -- The case study: Bloggers visiting a broiler farm and slaughterhouse -- Constructing proximity and visibility in the blog marketing texts -- Distancing and concealment of chickens and their killing -- Contested notions of proximity and visibility in the reader feedback -- Conclusion: Transparency as concealment -- References -- Whose land? Whose beef? Marketing beef in Canada -- Birthday beaver -- The political economy of beef in Canada: Challenges and responses -- The brand: 'Canada + Beef'6060 Canada Beef 2016d, p. 3. 
506 1 |a National edeposit: Available onsite at national, state and territory libraries  |f Online access with authorization.  |2 star  |5 AU-CaNED 
590 |a JSTOR  |b Books at JSTOR All Purchased 
590 |a JSTOR  |b Books at JSTOR Demand Driven Acquisitions (DDA) 
650 0 |a Meat industry and trade. 
650 0 |a Meat industry and trade  |x Moral and ethical aspects. 
650 0 |a Food animals. 
650 6 |a Animaux destinés à l'alimentation. 
650 7 |a Food animals  |2 fast 
650 7 |a Meat industry and trade  |2 fast 
700 1 |a Hannan, Jason,  |d 1976-  |e editor. 
776 0 8 |i Print version:  |t Meatsplaining.  |d NSW, Australia : Sydney University Press, 2020  |z 9781743327104  |w (OCoLC)1164364478 
830 0 |a Animal publics (Series) 
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