Advertising at war : business, consumers, and government in the 1940s /

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'Advertising at War' challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry....

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Stole, Inger L.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Urbana : University of Illinois Press, [2012]
Colección:History of communication.
Temas:
Advertising Council > History.
Advertising Council
1900-1999
Advertising > United States > History > 20th century.
World War, 1939-1945 > United States > Propaganda.
Corporations > Public relations > United States > History > 20th century.
Guerre mondiale, 1939-1945 > États-Unis > Propagande.
Sociétés > Relations publiques > États-Unis > Histoire > 20e siècle.
HISTORY > Military > World War II.
LANGUAGE ARTS & DISCIPLINES > Communication Studies.
Advertising
Corporations > Public relations
Propaganda
United States > History > 1933-1945.
États-Unis > Histoire > 1933-1945.
United States
Electronic book.
History
Acceso en línea:Texto completo

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100 1 |a Stole, Inger L. 
245 1 0 |a Advertising at war :  |b business, consumers, and government in the 1940s /  |c Inger L. Stole. 
264 1 |a Urbana :  |b University of Illinois Press,  |c [2012] 
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490 1 |a The history of communication 
504 |a Includes bibliographical references and index. 
505 0 |a Prelude to war -- Advertising navigates the defense economy -- The initial year of the Advertising Council -- The consumer movement's return -- Advertising, Washington, and the renamed War Advertising Council -- The increasing role of the War Advertising Council -- Peace and the reconversion of the Advertising Council. 
588 |a Description based on print version record. 
520 8 |a 'Advertising at War' challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930's, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament. 
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610 2 7 |a Advertising Council  |2 fast  |0 (OCoLC)fst00515848 
650 0 |a Advertising  |z United States  |x History  |y 20th century. 
650 0 |a World War, 1939-1945  |z United States  |x Propaganda. 
650 0 |a Corporations  |x Public relations  |z United States  |x History  |y 20th century. 
651 0 |a United States  |x History  |y 1933-1945. 
650 6 |a Guerre mondiale, 1939-1945  |z États-Unis  |x Propagande. 
650 6 |a Sociétés  |x Relations publiques  |z États-Unis  |x Histoire  |y 20e siècle. 
651 6 |a États-Unis  |x Histoire  |y 1933-1945. 
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650 7 |a LANGUAGE ARTS & DISCIPLINES  |x Communication Studies.  |2 bisacsh 
650 7 |a Advertising  |2 fast  |0 (OCoLC)fst00797511 
650 7 |a Corporations  |x Public relations  |2 fast  |0 (OCoLC)fst00879905 
650 7 |a Propaganda  |2 fast  |0 (OCoLC)fst01078957 
651 7 |a United States  |2 fast  |0 (OCoLC)fst01204155 
647 7 |a World War  |d (1939-1945)  |2 fast  |0 (OCoLC)fst01180924 
648 7 |a 1900-1999  |2 fast 
655 0 |a Electronic book. 
655 7 |a History  |2 fast  |0 (OCoLC)fst01411628 
776 0 8 |i Print version:  |t Advertising at war  |d Urbana : University of Illinois Press, [2012]  |z 9780252037122  |w (DLC) 2012030961 
830 0 |a History of communication. 
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