Better business : how the B corp movement is remaking capitalism /

"Based on more than a decade of research and featuring interviews with leaders of dozens of leading global companies, Christopher Marquis introduces readers to a revolution started by the founders of B Lab. Their mission was to create a new corporate form-the public benefit corporation-that pla...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Marquis, Christopher, Prof (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Haven : Yale University Press, [2020]
Temas:
Social responsibility of business.
Social entrepreneurship.
Entreprises > Responsabilité sociale.
Entrepreneuriat social.
BUSINESS & ECONOMICS / Corporate & Business History
Social entrepreneurship
Social responsibility of business
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Preface
  • Introduction
  • 1. Focusing on Interdependencies, Not Externalities
  • 2. Interdependence Day
  • 3. Putting the Spotlight on Interdependencies
  • 4. Getting the Law on the Stakeholders' Side
  • 5. Investing for Impact
  • 6. Employees as the Heart of the Company
  • 7. Finding Kindred Spirits: The B Community
  • 8. Going Global
  • 9. Widening the Funnel
  • 10. Big Isn't Always Bad
  • 11. Convincing Consumers to Care
  • Conclusion: An Age of Interdependence
  • Notes
  • Acknowledgments
  • Index.

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