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Hospitality branding /
In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Ithaca :
Cornell University Press,
2012.
|
| Colección: | Cornell hospitality management.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 049 | |a UAMI | ||
| 100 | 1 | |a Dev, Chekitan S. |q (Chekitan Singh), |d 1959- |e author. | |
| 245 | 1 | 0 | |a Hospitality branding / |c Chekitan S. Dev. |
| 264 | 1 | |a Ithaca : |b Cornell University Press, |c 2012. | |
| 300 | |a 1 online resource. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file |b PDF |2 rda | ||
| 490 | 1 | |a Cornell hospitality management best practices | |
| 504 | |a Includes bibliographical references (pages 169-179). | ||
| 505 | 0 | |a Hospitality marketing and branding : past and future -- Contemporary branding challenges -- Branding and the Internet -- Case study : Carnival Cruise Lines -- Global brand expansion -- Branding beyond borders -- Brand strategies -- Case study : Ritz-Carlton Bali -- Assessing brand equity -- Brand positioning -- Brand extensions and customer loyalty -- Case study : Taj hotels, resorts, and palaces -- Managing marketing relationships -- Franchising your brand -- Brand partnerships -- Case study : Groupon. | |
| 588 | |a Description based on print version record. | ||
| 520 | 8 | |a In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool-all driven by the preeminence of the brand. This work brings together the most important insights from hospitality branding research and experience. | |
| 546 | |a In English. | ||
| 590 | |a JSTOR |b Books at JSTOR All Purchased | ||
| 590 | |a JSTOR |b Books at JSTOR Evidence Based Acquisitions | ||
| 590 | |a JSTOR |b Books at JSTOR Demand Driven Acquisitions (DDA) | ||
| 650 | 0 | |a Hospitality industry |x Marketing. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x Hospitality, Travel & Tourism. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x General. |2 bisacsh | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Hospitality industry |x Marketing |2 fast | |
| 776 | 0 | 8 | |i Print version: |t Hospitality branding |d Ithaca ; London : Cornell University Press, 2012. |z 9780801478192 |w (DLC) 2012024820 |
| 830 | 0 | |a Cornell hospitality management. | |
| 856 | 4 | 0 | |u https://jstor.uam.elogim.com/stable/10.7591/j.cttq42pg |z Texto completo |
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