Buying reality : political ads, money, and local television news /

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Buying Reality compares the political ads, money and political stories on local television news in the 2016 Presidential and Down Ballot campaigns. A singular contribution to our understanding of contemporary political advertising and its intersection with contemporary local TV news.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Yanich, Danilo (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Fordham University Press, [2020]
Edición:First edition.
Colección:Donald McGannon Communication Research Center's Everett C. Parker book series.
Temas:
Local government > United States.
Local elections > United States.
Political campaigns > United States.
Television in politics > United States.
Advertising, Political > United States.
Administration locale > États-Unis.
Publicité politique > États-Unis.
POLITICAL SCIENCE > Political Process > Elections.
Advertising, Political.
Local elections.
Local government.
Political campaigns.
Politics and government.
Television in politics.
United States > Politics and government.
États-Unis > Politique et gouvernement.
United States.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction
  • Why local television news matters
  • A brief history of political advertising
  • Research method and market profiles
  • Political ads
  • Political stories
  • The markets
  • The business of news
  • Conclusion : where do we go from here?

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