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Buying reality : political ads, money, and local television news /
Buying Reality compares the political ads, money and political stories on local television news in the 2016 Presidential and Down Ballot campaigns. A singular contribution to our understanding of contemporary political advertising and its intersection with contemporary local TV news.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Fordham University Press,
[2020]
|
| Edición: | First edition. |
| Colección: | Donald McGannon Communication Research Center's Everett C. Parker book series.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Yanich, Danilo, |e author. | |
| 245 | 1 | 0 | |a Buying reality : |b political ads, money, and local television news / |c Danilo Yanich. |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York : |b Fordham University Press, |c [2020] | |
| 300 | |a 1 online resource (vii, 260 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Donald McGannon Communication Research Center's Everett C. Parker book series | |
| 504 | |a Includes bibliographical references (pages 231-251) and index. | ||
| 505 | 0 | |a Introduction -- Why local television news matters -- A brief history of political advertising -- Research method and market profiles -- Political ads -- Political stories -- The markets -- The business of news -- Conclusion : where do we go from here? | |
| 520 | |a Buying Reality compares the political ads, money and political stories on local television news in the 2016 Presidential and Down Ballot campaigns. A singular contribution to our understanding of contemporary political advertising and its intersection with contemporary local TV news. | ||
| 545 | |a Danilo Yanich is a professor of Urban Affairs and Public Policy at the Joseph R. Biden, Jr. School of Public Policy of the University of Delaware. He is the associate director of the school and directs the master’s program in Urban Affairs and Public Policy. He is a two-time Presidential Fellow of the Salzburg Seminar; his research focuses on the relationship among the media, citizenship, and public policy. | ||
| 588 | 0 | |a Online resource; title from digital title page (viewed on May 19, 2020). | |
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| 650 | 0 | |a Local government |z United States. | |
| 650 | 0 | |a Local elections |z United States. | |
| 650 | 0 | |a Political campaigns |z United States. | |
| 650 | 0 | |a Television in politics |z United States. | |
| 650 | 0 | |a Advertising, Political |z United States. | |
| 651 | 0 | |a United States |x Politics and government. | |
| 650 | 6 | |a Administration locale |z États-Unis. | |
| 650 | 6 | |a Publicité politique |z États-Unis. | |
| 651 | 6 | |a États-Unis |x Politique et gouvernement. | |
| 650 | 7 | |a POLITICAL SCIENCE |x Political Process |x Elections. |2 bisacsh | |
| 650 | 7 | |a Advertising, Political. |2 fast |0 (OCoLC)fst00797961 | |
| 650 | 7 | |a Local elections. |2 fast |0 (OCoLC)fst01001239 | |
| 650 | 7 | |a Local government. |2 fast |0 (OCoLC)fst01001300 | |
| 650 | 7 | |a Political campaigns. |2 fast |0 (OCoLC)fst01069212 | |
| 650 | 7 | |a Politics and government. |2 fast |0 (OCoLC)fst01919741 | |
| 650 | 7 | |a Television in politics. |2 fast |0 (OCoLC)fst01146916 | |
| 651 | 7 | |a United States. |2 fast |0 (OCoLC)fst01204155 | |
| 776 | 0 | 8 | |i Print version: |a Yanich, Danilo. |t Buying reality. |b First edition. |d New York : Fordham University Press, 2020 |z 9780823288960 |w (DLC) 2021285218 |w (OCoLC)1190756714 |
| 830 | 0 | |a Donald McGannon Communication Research Center's Everett C. Parker book series. | |
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