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One up : creativity, competition, and the global business of video games /
"Video games such as Fortnite, Minecraft, and Pokemon Go have been business successes in recent years, but the industry has not always been that way. As with any field of business, there have been crashes and other market disruptions. Even so, these firms march on, thriving in the face of digit...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York City :
Columbia University Press,
2020.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Part I. Games as a Product. Digitalization of Interactive Entertainment ; Games Industry Basics ; Empire on the Edge of the Volcano
- Part II. Games as a Service. Everyone IS a Gamer Now ; Myth of the Mobile Millionaire ; Greatly Exaggerated Death of the Console ; Glorious Return of PC Gaming
- Part III. Games as Media. Epic Quest for Intellectual Property ; Watching Other People Play Video Games, and Why ; Next-Gen Revenue Models.