Evangelicals incorporated books and the business of religion in America

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"Long before evangelical Christians became known as a powerful political constituency, evangelicals were a profitable consumer constituency. In Evangelicals Incorporated Daniel Vaca argues that evangelical Christianity became a prominent form of religious life in the twentieth-century United St...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Vaca, Daniel, 1980- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge, Massachusetts Harvard University Press 2019
Temas:
Christian-owned business enterprises > United States.
Evangelicalism > Economic aspects > United States.
Christianity > Economic aspects > United States.
Christian literature > Publishing > United States.
Church and mass media > United States.
Évangélisme > Aspect économique > États-Unis.
Littérature chrétienne > Édition > États-Unis.
Église et médias > États-Unis.
RELIGION > Christianity > History.
Christian literature > Publishing
Christian-owned business enterprises
Christianity > Economic aspects
Church and mass media
United States
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Finding profit : the ascendance of commercialism
  • Brands of distinction: fundamentalist networks and the value of ecumenism
  • Trade associating: evangelical allegiance in the mass market
  • Righteous retail : women, family, and the social power of selling
  • Financial faith: corporate finance and traditions of free enterprise
  • The spirit of segmentation: niche markets and the pursuit of diversity

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