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What the signs say : language, gentrification, and place-making in Brooklyn /

"Argues that the public language of storefronts is a key component to the creation of place in Brooklyn, New York. Uses a sample of more than 2,000 storefronts and over a decade of ethnographic observation and interviews to charts two types of local Brooklyn retail signage: Old School, which us...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Trinch, Shonna L. (Autor), Snajdr, Edward (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Nashville, Tennessee : Vanderbilt University Press, [2020]
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Trinch, Shonna L.,  |e author. 
245 1 0 |a What the signs say :  |b language, gentrification, and place-making in Brooklyn /  |c Shonna Trinch & Edward Snajdr. 
264 1 |a Nashville, Tennessee :  |b Vanderbilt University Press,  |c [2020] 
300 |a 1 online resource (xiv, 296 pages) :  |b color illustrations, maps 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b n  |2 rdamedia 
338 |a online resource  |b nc  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
520 |a "Argues that the public language of storefronts is a key component to the creation of place in Brooklyn, New York. Uses a sample of more than 2,000 storefronts and over a decade of ethnographic observation and interviews to charts two types of local Brooklyn retail signage: Old School, which uses many words, large lettering, and repetition, and New School, with hallmarks of brevity and wordplay. Presents in-depth ethnographic case studies that reveal how gentrification and corporate redevelopment in Brooklyn are connected to public communication, literacy practices, the transformation of motherhood and gender roles, notions of historical preservation, urban planning, and systems of privilege"--  |c Provided by publisher. 
588 |a Description based upon online resource; title from PDF title page (viewed June 24, 2020). 
505 0 |a Introduction: Discovering a field site -- Reading a "distinctive" Brooklyn -- Deep wordplay : Registering, belonging, and excluding -- Baby/mama in the Nabe : Gender, gentrification, race, and class -- Competing semiotics : Elusive authenticity and the inevitable arrival of corporate America -- Lessons from the street -- Conclusion: Public language matters -- Appendix: Demographic information about informant sample for sign type survey. 
590 |a JSTOR  |b Books at JSTOR All Purchased 
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650 0 |a Signs and signboards  |z New York (State)  |z New York. 
650 0 |a Street art  |z New York (State)  |z New York. 
650 0 |a Gentrification  |z New York (State)  |z New York. 
651 0 |a Brooklyn (New York, N.Y.)  |x Social life and customs. 
650 6 |a Art dans la rue  |z New York (État)  |z New York. 
650 6 |a Embourgeoisement (Urbanisme)  |z New York (État)  |z New York. 
650 7 |a SOCIAL SCIENCE / Anthropology / Cultural  |2 bisacsh 
650 7 |a Gentrification.  |2 fast  |0 (OCoLC)fst00940296 
650 7 |a Manners and customs.  |2 fast  |0 (OCoLC)fst01007815 
650 7 |a Signs and signboards.  |2 fast  |0 (OCoLC)fst01118336 
650 7 |a Street art.  |2 fast  |0 (OCoLC)fst01134650 
651 7 |a New York (State)  |z New York.  |2 fast  |0 (OCoLC)fst01204333 
651 7 |a New York (State)  |z New York  |z Brooklyn.  |2 fast  |0 (OCoLC)fst01312516 
700 1 |a Snajdr, Edward,  |e author. 
776 0 8 |i Print version:  |a Trinch, Shonna L..  |t What the signs say  |d Nashville : Vanderbilt University Press, [2019]  |z 9780826522771  |w (DLC) 2019031000 
856 4 0 |u https://jstor.uam.elogim.com/stable/10.2307/j.ctv160btqs  |z Texto completo 
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