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Visualizing taste : how business changed the look of what you eat /
Explores transformations in what Americans conceived as a "natural color" of food between the 1870s and 1970s. It analyzes the role of business in creating the modern world of the senses by focusing on the origins and development of the use of visual appeals, particularly color, as a key d...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge, Massachusetts :
Harvard University Press,
2019.
|
| Colección: | Harvard studies in business history ;
53. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Capitalism of the senses
- Food and modern visual culture
- The color of dye
- From natural dyes to cake mixes
- Making oranges orange
- Fake food
- The visuality of freshness
- Reimagining the natural
- Eye appeal is buy appeal.