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Visualizing taste : how business changed the look of what you eat /

Explores transformations in what Americans conceived as a "natural color" of food between the 1870s and 1970s. It analyzes the role of business in creating the modern world of the senses by focusing on the origins and development of the use of visual appeals, particularly color, as a key d...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hisano, Ai (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge, Massachusetts : Harvard University Press, 2019.
Colección:Harvard studies in business history ; 53.
Temas:
Acceso en línea:Texto completo

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