Get out the vote : how to increase voter turnout /

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"The most important element in every election is getting voters to the polls--these get-out-the-vote (GOTV) efforts make the difference between winning and losing office. With the first three editions of Get Out the Vote, Donald P. Green and Alan S. Gerber broke ground by introducing a new scie...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Green, Donald P., 1961- (Autor), Gerber, Alan S. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Washington, D.C. : Brookings Institution Press, [2019]
Edición:Fourth edition.
Temas:
Political campaigns > United States.
Campaign management > United States.
Voter turnout > United States.
Campagnes électorales > Gestion > États-Unis.
Participation électorale > États-Unis.
POLITICAL SCIENCE > Political Process > Elections.
Campaign management
Political campaigns
Voter turnout
United States
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Front Cover; Title Page; Copyright Information; Table of Contents; Preface; Introduction: Why Voter Mobilization Matters; Evidence versus Received Wisdom; Door-to-Door Canvassing; Leaflets and Signage; Direct Mail; Commercial Phone Banks, Volunteer Phone Banks, and Robocalls; Electronic Mail, Social Media, and Text Messaging; Using Events to Draw Voters to the Polls; Using Mass Media to Mobilize Voters; Voter Registration and Voter Turnout; Strategies for Effective Messaging; What Works, What Doesn't, and What's Next; Appendix A: Meta-Analysis of Door-to-Door Canvassing Experiments
  • Appendix B: Meta-Analysis of Direct Mail ExperimentsAppendix C: Meta-Analysis of Phone-Call Experiments; Notes; Index; Back Cover

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