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Managing authentic relationships : facing new challenges in a changing context /

In an increasingly connected world, Strategic Relationship Management is a vital capability for successful organizations. The book Managing Authentic Relationships; Facing New Challenges in a Changing Context focuses on building and managing a strong network and reciprocal relationships for the enti...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Wijers, Jean Paul (Autor, Editor ), Bakker, Monica (Autor), Collignon, Robert (Autor), Smit, Getty (Autor)
Otros Autores: Foqué, René (author of introduction.)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam : Amsterdam University Press, 2019.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 0 |a Managing authentic relationships :  |b facing new challenges in a changing context /  |c Jean Paul Wijers (editor and chapter 12-13), Monica Bakker (chapter 1-3), Robert Collignon (chapter 4-9), Getty Smit (chapter 10-11) ; introduction by René Foqué. 
264 1 |a Amsterdam :  |b Amsterdam University Press,  |c 2019. 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
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588 0 |a Online resource; title from PDF title page (EBSCO, viewed March 26, 2019) 
504 |a Includes bibliographical references and index. 
520 |a In an increasingly connected world, Strategic Relationship Management is a vital capability for successful organizations. The book Managing Authentic Relationships; Facing New Challenges in a Changing Context focuses on building and managing a strong network and reciprocal relationships for the entire organization by implementing a professional relationship management approach at strategic, tactical and operational level. Professional relationship management makes valuable and measurable contributions to the strategic goals of an organization by: Expanding the organization's strategy to a Relationship Management Strategy; Efficiently managing relationships and correctly mapping stakeholders; Embedding clear responsibility for relationship management throughout the organization; Measuring results and calculating the Return-on-Relationship; Developing strong networking skills and networkers who are able to act as eyes and ears for the organization; Organizing effective networking activities with measurable results. This book also offers a holistic view. Managing authentic relationships requires a shared understanding of what relationships are. It is impossible to develop successful relationship management without authentic relationships based on trust and reciprocity. 
505 0 0 |t Frontmatter --  |t Content --  |t Foreword --  |t Preface --  |t Introduction --  |t How do you want to be seen? --  |t 1. The Importance of Networks and Relationships --  |t 2. The Importance of Protocol in Networks --  |t The future of protocol; how new rituals might modernize protocol in our highly individualized age --  |t Protocol is an executor of Strategic Relationship Management --  |t 3. Developing a Networking Vision --  |t Upward mobility --  |t 4. Relationship Management Strategy --  |t 5. Relationship Echelons and Stakeholder Management --  |t 6. Developing a Relationship Management Plan --  |t Public sector Strategic Relationship Management -- The Municipality of Antwerp's story of facilitating benefits for the community --  |t 7. Relationship Management Capabilities --  |t 8. Assessing the Return-on-Relationship (RoR) --  |t 9. Relationship Performance Management --  |t Making relationship marketing more valuable --  |t 10. The Responsibility for Strategic Relationship Management --  |t 11. Implementing a Relationship Management Strategy; Implementing Change --  |t How a refugee organization professionalized its relationship management --  |t LinkedIn or Facebook? --  |t 12. Supporting the Networkers; Creating the Networking Tool Kit --  |t 13. Networking Events or Meetings --  |t The authors --  |t The Institute of Strategic Relationship Management --  |t Enroll in the postgraduate program Strategic Relationship Management of the Institute of Strategic Relationship Management --  |t Glossary --  |t Index --  |t Thank you --  |t Colophon 
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653 |a relationship management, relationship marketing, stakeholder, stakeholders, stakeholder management, networking, external relations, business relationships, CRM, trust, reciprocity, business development, relationships, lobbying, diplomacy, customer relationship management, networking. 
700 1 |a Bakker, Monica,  |e author. 
700 1 |a Collignon, Robert,  |e author. 
700 1 |a Smit, Getty,  |e author. 
700 1 |a Foqué, René,  |e author of introduction. 
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