Managing authentic relationships : facing new challenges in a changing context /

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In an increasingly connected world, Strategic Relationship Management is a vital capability for successful organizations. The book Managing Authentic Relationships; Facing New Challenges in a Changing Context focuses on building and managing a strong network and reciprocal relationships for the enti...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Wijers, Jean Paul (Autor, Editor ), Bakker, Monica (Autor), Collignon, Robert (Autor), Smit, Getty (Autor)
Otros Autores: Foqué, René (author of introduction.)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam : Amsterdam University Press, 2019.
Temas:
Leadership > Philosophy.
Executive ability.
Leadership > Philosophie.
Aptitude pour la direction.
SOCIAL SCIENCE > General.
BUSINESS & ECONOMICS > Organizational Behavior.
relationship management, relationship marketing, stakeholder, stakeholders, stakeholder management, networking, external relations, business relationships, CRM, trust, reciprocity, business development, relationships, lobbying, diplomacy, customer relationship management, networking.
Acceso en línea:Texto completo
Descripción
Sumario:In an increasingly connected world, Strategic Relationship Management is a vital capability for successful organizations. The book Managing Authentic Relationships; Facing New Challenges in a Changing Context focuses on building and managing a strong network and reciprocal relationships for the entire organization by implementing a professional relationship management approach at strategic, tactical and operational level. Professional relationship management makes valuable and measurable contributions to the strategic goals of an organization by: Expanding the organization's strategy to a Relationship Management Strategy; Efficiently managing relationships and correctly mapping stakeholders; Embedding clear responsibility for relationship management throughout the organization; Measuring results and calculating the Return-on-Relationship; Developing strong networking skills and networkers who are able to act as eyes and ears for the organization; Organizing effective networking activities with measurable results. This book also offers a holistic view. Managing authentic relationships requires a shared understanding of what relationships are. It is impossible to develop successful relationship management without authentic relationships based on trust and reciprocity.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9789048540884
9048540887

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