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Yo reinaré : el Divino Niño en la comunicación publicitaria /
The popular devotion to the Divino Niño (Divine Child) began in Bogotá, Colombia in the 1920's. The Christian icon has the legend the words "Yo Reinaré" (I will reign) at the base of the statue. The present research work studies the cases in which the image is commercially used in...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Español |
| Publicado: |
Bogotá :
Editorial UTADEO, Universidad de Bogotá Jorge Tadeo Lozano,
[2018]
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Arango Lozano, Carlos Andrés, |e author. | |
| 245 | 1 | 0 | |a Yo reinaré : |b el Divino Niño en la comunicación publicitaria / |c Carlos Andrés Arango Lozano, Jairo Roberto Sojo Gómez. |
| 246 | 3 | 0 | |a Divino Niño en la comunicación publicitaria |
| 264 | 1 | |a Bogotá : |b Editorial UTADEO, Universidad de Bogotá Jorge Tadeo Lozano, |c [2018] | |
| 264 | 4 | |c ©2018 | |
| 300 | |a 1 online resource (174 pages) : |b color illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references (pages 167-172). | ||
| 520 | 8 | |a The popular devotion to the Divino Niño (Divine Child) began in Bogotá, Colombia in the 1920's. The Christian icon has the legend the words "Yo Reinaré" (I will reign) at the base of the statue. The present research work studies the cases in which the image is commercially used in items such as toys, backpacks, watches, caps and the corporate identity of some commercial establishments. "The present book exposes the different uses of the image of the Divino Niño (Divine Child) as a graphic resource in advertising, generally associated with the popular and everyday and also deals with how it has become in our days an almost habitual phenomenon in the streets of Bogotá, an evidence of the extraordinary strength it has gainedʺ (HKB Translation)--Pages 19-20. | |
| 588 | 0 | |a Print version record. | |
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| 650 | 0 | |a Religion in advertising |z Colombia. | |
| 650 | 0 | |a Symbolism in advertising |z Colombia. | |
| 650 | 0 | |a Popular culture |z Colombia |x Religious aspects. | |
| 651 | 0 | |a Colombia |x Religious life and customs. | |
| 650 | 6 | |a Art publicitaire |z Colombie. | |
| 650 | 6 | |a Religion dans la publicité |z Colombie. | |
| 650 | 6 | |a Symbolisme dans la publicité |z Colombie. | |
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| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Popular culture |x Religious aspects. |2 fast |0 (OCoLC)fst01071378 | |
| 650 | 7 | |a Commercial art. |2 fast |0 (OCoLC)fst00869331 | |
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| 700 | 1 | |a Sojo Gómez, Jairo Roberto, |e author. | |
| 776 | 0 | 8 | |i Print version: |a Arango Lozano, Carlos Andrés. |t Yo reinaré. |d Bogotá : Editorial UTADEO, Universidad de Bogotá Jorge Tadeo Lozano, [2018] |z 9789587252309 |w (OCoLC)1039256070 |
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