Yo reinaré : el Divino Niño en la comunicación publicitaria /

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The popular devotion to the Divino Niño (Divine Child) began in Bogotá, Colombia in the 1920's. The Christian icon has the legend the words "Yo Reinaré" (I will reign) at the base of the statue. The present research work studies the cases in which the image is commercially used in...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Arango Lozano, Carlos Andrés (Autor), Sojo Gómez, Jairo Roberto (Autor)
Formato: Electrónico eBook
Idioma:Español
Publicado: Bogotá : Editorial UTADEO, Universidad de Bogotá Jorge Tadeo Lozano, [2018]
Temas:
Jesus Christ > In art.
Jesus Christ > Cult > Colombia.
Jésus-Christ > Art.
Jésus-Christ > Culte > Colombie.
Jesus Christ.
Commercial art > Colombia.
Religion in advertising > Colombia.
Symbolism in advertising > Colombia.
Popular culture > Colombia > Religious aspects.
Art publicitaire > Colombie.
Religion dans la publicité > Colombie.
Symbolisme dans la publicité > Colombie.
Culture populaire > Colombie > Aspect religieux.
BUSINESS & ECONOMICS > Advertising & Promotion.
Popular culture > Religious aspects.
Commercial art.
Cults.
Popular culture > Religious aspects > Catholic Church.
Religion in advertising.
Symbolism in advertising.
Colombia > Religious life and customs.
Colombia.
Colombia > Bogotá
Art.
Acceso en línea:Texto completo
Descripción
Sumario:The popular devotion to the Divino Niño (Divine Child) began in Bogotá, Colombia in the 1920's. The Christian icon has the legend the words "Yo Reinaré" (I will reign) at the base of the statue. The present research work studies the cases in which the image is commercially used in items such as toys, backpacks, watches, caps and the corporate identity of some commercial establishments. "The present book exposes the different uses of the image of the Divino Niño (Divine Child) as a graphic resource in advertising, generally associated with the popular and everyday and also deals with how it has become in our days an almost habitual phenomenon in the streets of Bogotá, an evidence of the extraordinary strength it has gainedʺ (HKB Translation)--Pages 19-20.
Descripción Física:1 online resource (174 pages) : color illustrations
Bibliografía:Includes bibliographical references (pages 167-172).
ISBN:9789587252316
9587252314

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