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080407s2007 gw a ob 000 0 eng |
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|z 9783631564875
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|a UAMI
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|a Dickinger, Astrid.
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|a Perceived quality of mobile services :
|b a segment-specific analysis /
|c Astrid Dickinger.
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| 264 |
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|a Frankfurt am Main ;
|a New York :
|b P. Lang,
|c [2007]
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|c ©2007
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|a 1 electronic resource (xi, 190 ).
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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1 |
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|a Forschungsergebnisse der Wirtschaftsuniversität Wien,
|x 1613-3056 ;
|v Bd. 18
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| 504 |
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|a Includes bibliographical references (pages 166-186).
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| 588 |
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|a Description based on print version record; resource not viewed.
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|a Cover -- 1 INTRODUCTION -- 1.1 RESEARCH QUESTIONS AND AIMS -- 1.2 IMPLICATIONS -- 1.3 RESEARCH DESIGN -- 1.4 STRUCTURE -- 2 THE EXPLORATIVE RESEARCH -- 2.1 A BRIEF SUMMARY OF QUALITATIVE RESEARCH -- 2.1.1 Advantages and Disadvantages of Qualitative Research Methods -- 2.1.2 Preparing for the Field and the Selection of Experts -- 2.1.3 Qualitative Interviewing -- 2.1.4 Qualitative Data Processing and Analyzing -- 2.2 CARRYING OUT THE QUALITATIVE RESEARCH -- 3 THE M-COMMERCE VALUE CHAIN -- 3.1 THE BASIC MODEL -- 3.2 INFRASTRUCTURE AND SERVICES -- 3.2.1 Mobile Transport
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| 505 |
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|a 3.2.2 Mobile Interface and Applications -- 3.2.2.1 Mobile Phones -- 3.2.2.1.1 Phones as Portable Entertainment Players -- 3.2.2.1.2 Phones as a New Marketing Tool for Retailers and Manufacturers -- 3.2.2.1.3 Phones as a Multi-Channel Shopping Device -- 3.2.2.1.4 Phones as Portable Navigation Guides -- 3.2.2.1.5 Phones as Tickets and Money -- 3.2.2.1.6 Phones as a Mobile Internet Device -- 3.2.3 Mobile Service Technologies and Delivery Support -- 3.2.3.1 Messaging Services -- 3.2.3.2 Security and Privacy -- 3.3 CONTENT -- 3.3.1 Content Creation -- 3.3.2 Content Packaging -- 3.3.3 Market Making
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| 505 |
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|a 3.4 THE MOBILE USER -- 4 MOBILE SERVICES -- 4.1 CHARACTERISTICS OF MOBILE SERVICES -- 4.2 TYPES OF MOBILE SERVICES -- 4.2.1 Information Services -- 4.2.2 Entertainment Services -- 4.2.3 Transaction Services -- 4.2.4 Communication Services -- 4.2.5 Mobile Marketing Services -- 4.2.5.1 Mobile Branding -- 4.2.5.2 Mobile CRM -- 4.2.5.3 Mobile Advertising -- 4.2.5.4 Mobile Market Research -- 5 THEORETICAL AND METHODOLOGICAL FRAMEWORK -- 5.1 RELEVANCE OF THE THEORETICAL FRAMEWORK -- 5.2 DIFFUSION AND ADOPTION THEORIES -- 5.2.1 Diffusion of Innovations -- 5.2.2 Social Cognitive Theory
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| 505 |
8 |
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|a 5.2.3 Theory of Planned Behavior & Theory of Reasoned Action -- 5.2.4 The Technology Acceptance Model -- 5.2.5 Task Technology Fit Model -- 5.2.6 Motivational Model -- 5.2.7 Unified Theory of Acceptance and Use of Technology -- 5.2.8 Comparative Analysis of Adoption Models -- 5.3 SERVICE QUALITY -- 5.3.1 Donabedian's Model -- 5.3.2 Grönroos' Model -- 5.3.3 Parasuraman, Zeithaml, Berry -- 5.3.4 Measurement of Service Quality -- 5.3.4.1 SERVQUAL -- 5.3.4.2 SERVPERF -- 5.3.5 Internet Quality -- 5.3.5.1 E-S-Quality -- 5.3.5.2 EC-SERVQUAL -- 5.3.5.3 WebQual by Barnes and Vidgen
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| 505 |
8 |
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|a 5.3.5.4 WebQual by Loiacono, Watson and Goodhue -- 5.3.5.5 DeLone and McLean's Model of IS Success -- 5.3.5.6 Sitequal -- 5.3.5.7 eTailQ -- 5.3.5.8 Attitude Toward the Site -- AST -- 5.4 BEHAVIORAL CONSEQUENCES OF PERCEIVED SERVICE QUALITY -- 5.4.1 Loyalty -- 5.4.1.1 Day's Two-Dimensional Loyalty Concept -- 5.4.1.2 Loyalty According to Jacoby, Chestnut and Kymer -- 5.4.1.3 The Dick and Basu Loyalty Approach -- 5.4.1.4 Oliver's Dynamic Loyalty Perspective -- 5.4.1.5 Measuring Loyalty -- 5.4.1.6 The Relationship between Customer Satisfaction and Loyalty -- 5.4.2 Value
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| 590 |
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|a JSTOR
|b Books at JSTOR All Purchased
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| 590 |
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|a JSTOR
|b Books at JSTOR Open Access
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| 650 |
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|a Consumer satisfaction.
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| 650 |
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0 |
|a Mobile commerce.
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| 650 |
|
0 |
|a Mobile communication systems.
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| 650 |
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0 |
|a Telecommunication systems.
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| 650 |
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6 |
|a Radiocommunications mobiles.
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| 650 |
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6 |
|a Commerce mobile.
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| 650 |
|
6 |
|a Systèmes de télécommunications.
|
| 650 |
|
6 |
|a Consommateurs
|x Satisfaction.
|
| 650 |
|
7 |
|a telecommunication systems.
|2 aat
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Consumer Behavior.
|2 bisacsh
|
| 650 |
|
7 |
|a Consumer satisfaction.
|2 fast
|0 (OCoLC)fst00876403
|
| 650 |
|
7 |
|a Mobile commerce.
|2 fast
|0 (OCoLC)fst01024206
|
| 650 |
|
7 |
|a Mobile communication systems.
|2 fast
|0 (OCoLC)fst01024207
|
| 650 |
|
7 |
|a Telecommunication systems.
|2 fast
|0 (OCoLC)fst01146038
|
| 650 |
|
7 |
|a Mobile Telekommunikation
|x Electronic Commerce.
|2 swd
|
| 650 |
|
7 |
|a Electronic Commerce
|x Mobile Telekommunikation.
|2 swd
|
| 655 |
|
0 |
|a Electronic books.
|
| 776 |
0 |
8 |
|i Print version:
|t Perceived quality of mobile services
|d Frankfurt am Main ; P. Lang, c2007.
|z 9783631564875 (pbk.)
|w (DLC) 2008384868
|
| 830 |
|
0 |
|a Forschungsergebnisse der Wirtschaftsuniversität Wien ;
|v Bd. 18.
|
| 856 |
4 |
0 |
|u https://jstor.uam.elogim.com/stable/10.2307/j.ctvc16hfw
|z Texto completo
|
| 938 |
|
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|a YBP Library Services
|b YANK
|n 302849653
|
| 938 |
|
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|a ProQuest Ebook Central
|b EBLB
|n EBL30686107
|
| 994 |
|
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|a 92
|b IZTAP
|
