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|a Communication :
|b getting the message across /
|c edited by Nicole Hemmer.
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|a Charlottesville :
|b University of Virginia Press,
|c [2019]
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|a 1 online resource
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|a Miller Center studies on the presidency
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|a Includes bibliographical references.
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|a Online resource; title from PDF title page (EBSCO, Febrary 4, 2019).
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|a The not so bully pulpit : inducing Americans to listen to the president is harder than ever / Jeff Shesol -- Manage the micromoments : reaching Americans where they live -- on their smartphones / Mary Kate Cary -- The hundred days myth : forget the hype -- it's the long run that matters / David Greenberg -- Up close and personal : exploit all the available tools to manage the president's public persona / Susan J. Douglas -- Do more with less : communications when governing takes more effort than you think / Anita Dunn.
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|a In an increasingly polarized political environment, the first year of the new president's term will be especially challenging. With a fresh mandate, however, the first year also offers opportunities that may never come again. The First Year Project is a fascinating initiative by the Miller Center of the University of Virginia that brings together top scholars on the American presidency and experienced officials to explore the first twelve months of past administrations, and draw practical lessons from that history, as we inaugurate a new president in January 2017.
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|a Communication in public administration
|z United States.
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|a Mass media
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|z United States.
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|a Presidents
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|v Messages.
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|a POLITICAL SCIENCE
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|a POLITICAL SCIENCE
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|a United States
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|a Hemmer, Nicole,
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|a Miller Center studies on the presidency.
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