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Multichannel Management A Normative Model Towards Optimality
A company operating various sales channels, e.g. the Internet and a traditional shop, inevitably faces a tricky coordination problem. As prevalent approaches often do not lead to a satisfying solution, the author suggests a normative model to offer directions for the optimal channel coordination. Th...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Tesis Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Frankfurt a.M.
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
[2018], ©2010.
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| Edición: | 1st, New ed. |
| Colección: | Free online access: JSTOR.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Multichannel Retailing
- E-Commerce
- Marketing Management
- Pricing
- Consumer Behaviour -Stochastic Modelling
- Genetic Algorithms
- Stochastic Optimization.