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Multichannel Management A Normative Model Towards Optimality

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A company operating various sales channels, e.g. the Internet and a traditional shop, inevitably faces a tricky coordination problem. As prevalent approaches often do not lead to a satisfying solution, the author suggests a normative model to offer directions for the optimal channel coordination. Th...

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Gruber, Gottfried (Autor)
Formato:	Tesis Electrónico eBook
Idioma:	Inglés
Publicado:	Frankfurt a.M. Peter Lang GmbH, Internationaler Verlag der Wissenschaften [2018], ©2010.
Edición:	1st, New ed.
Colección:	Free online access: JSTOR.
Temas:	Sales management. Ventes > Gestion. BUSINESS & ECONOMICS > Advertising & Promotion. Academic theses. Thèses et écrits académiques.
Acceso en línea:	Texto completo

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