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Geschlechtsdiskriminierende Wirtschaftswerbung : zur Rechtmäßigkeit eines Verbots geschlechtsdiskriminierender Werbung im UWG /
Since the 1970s sexism in advertising has been the subject of many political and social discourses as well as the reason for social-scientific research. For the first time, the problem is analysed thoroughly in its legal dimensions. Based on social-scientific research and a critical analysis of the...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Tesis Electrónico eBook |
| Idioma: | Alemán |
| Publicado: |
Baden-Baden :
Nomos,
2014.
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| Edición: | 1. Auflage. |
| Colección: | Schriften zur Gleichstellung der Frau ;
Bd. 40. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Since the 1970s sexism in advertising has been the subject of many political and social discourses as well as the reason for social-scientific research. For the first time, the problem is analysed thoroughly in its legal dimensions. Based on social-scientific research and a critical analysis of the efficiency of the German Advertising Standards Authority the examination of the German constitutional law reveals in which regards gender-discriminating advertising violates constitutional rights and to what extent a legal prohibition of such advertising would be justified. Following a subsumption under European law the author analyses if the German UWG (Act Against Unfair Competition) is a possible instrument of regulation to ensure protection against gender discriminating advertising. The author substantiates that the UWG is to be interpreted value-related and assigns the constitutional assessments to the unfair competition law. The thesis concludes with a suggestion for a norm that contains the prohibition of gender-discriminating advertising to be implemented in the UWG. |
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| Descripción Física: | 1 online resource (327 pages) : photographs |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9783845282251 3845282258 |