Orchestrating public opinion : how music persuades in television political ads for US presidential campaigns, 1952-2016 /

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"Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential ca...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Christiansen, Paul Victor (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam : Amsterdam University Press, [2018]
Temas:
1900-2099
Music > Political aspects > United States > History > 20th century.
Music > Political aspects > United States > History > 21st century.
Music in advertising > United States > 20th century.
Music in advertising > United States > 21st century.
Musique > Aspect politique > États-Unis > Histoire > 20e siècle.
Musique > Aspect politique > États-Unis > Histoire > 21e siècle.
Musique dans la publicité > États-Unis > 20e siècle.
Musique dans la publicité > États-Unis > 21e siècle.
Society & culture: general.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
SOCIAL SCIENCE > Anthropology > Cultural.
SOCIAL SCIENCE > Popular Culture.
SOCIAL SCIENCE > General.
Music > Political aspects.
Music in advertising.
United States.
USA.
Music, political ads, US presidential campaigns.
History.
Acceso en línea:Texto completo

MARC

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100 1 |a Christiansen, Paul Victor,  |e author. 
245 1 0 |a Orchestrating public opinion :  |b how music persuades in television political ads for US presidential campaigns, 1952-2016 /  |c Paul Christiansen. 
246 3 0 |a How music persuades in television political ads for US presidential campaigns, 1952-2016 
264 1 |a Amsterdam :  |b Amsterdam University Press,  |c [2018] 
264 4 |c ©2018 
300 |a 1 online resource (276 pages) :  |b illustrations, music 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
520 |a "Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration"--Publisher's description 
588 0 |a Online resource; title from PDF title page (EBSCO, viewed December 5, 2018). 
542 1 |f This work is licensed under a Creative Commons license  |u https://creativecommons.org/licenses/by-nc-nd/4.0/legalcode 
542 1 |f This work is licensed by Knowledge Unlatched under a Creative Commons license  |u https://creativecommons.org/licenses/by-nc-nd/4.0/legalcode 
505 0 0 |t Frontmatter --  |t Table Of Contents --  |t Acknowledgments --  |t Introduction --  |t 1. The Age Of Innocence: 1952 --  |t 2. Still Liking Ike: 1956 --  |t 3. The New Frontier: 1960 --  |t 4. Daisies For Peace: 1964 --  |t 5. This Time Vote Like Your Whole World Depended On It: 1968 --  |t 6. Nixon Now! 1972 --  |t 7. A Leader, For A Change: 1976 --  |t 8. The Ayatollah Casts A Vote: 1980 --  |t 9. Morning In America: 1984 --  |t 10. Horton Hears A "Who?": 1988 --  |t 11. It'S The Economy, Stupid! 1992 --  |t 12. At Millennium'S End: 1996 --  |t 13. Bush V. Gore: 2000 --  |t 14. Mourning In America: 2004 --  |t 15. Whatever It Takes: 2004, Continued --  |t 16. Yes, We Can: 2008 --  |t 17. The 47% Solution: 2012 --  |t 18. #Demexit: 2016 --  |t Conclusion --  |t Appendix 1. Interview With Jim Cole --  |t Appendix 2. Interview With Matthew Nicholl --  |t Glossary Of Selected Musical Terms --  |t Bibliography --  |t Index 
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650 0 |a Music  |x Political aspects  |z United States  |x History  |y 21st century. 
650 0 |a Music in advertising  |z United States  |y 20th century. 
650 0 |a Music in advertising  |z United States  |y 21st century. 
650 6 |a Musique  |x Aspect politique  |z États-Unis  |x Histoire  |y 20e siècle. 
650 6 |a Musique  |x Aspect politique  |z États-Unis  |x Histoire  |y 21e siècle. 
650 6 |a Musique dans la publicité  |z États-Unis  |y 20e siècle. 
650 6 |a Musique dans la publicité  |z États-Unis  |y 21e siècle. 
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