Monetising the dividual self : the emergence of the lifestyle blog and influencers in Malaysia /

"Combining theoretical and empirical discussions with shorter thick description case studies, this book offers an anthropological exploration of the emergence in Malaysia of lifestyle bloggers--precursors to current social media microcelebrities and influencers. It tracks the transformation of...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hopkins, Julian (Anthropologist) (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Berghahn Books, 2019.
Colección:Anthropology of media ; v. 8.
Temas:
Blogs > Social aspects > Malaysia.
Bloggers > Malaysia.
Lifestyles > Malaysia.
Social influence.
Consumption (Economics) > Social aspects > Malaysia.
Blogues > Aspect social > Malaisie.
Blogueurs > Malaisie.
Style de vie > Malaisie.
Influence sociale.
LITERARY COLLECTIONS / Essays
SOCIAL SCIENCE / Anthropology / Cultural
Bloggers.
Consumption (Economics) > Social aspects.
Lifestyles.
Malaysia.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Brief chronology of personal and lifestyle blogging in Malaysia
  • Introduction : Anthroblogia : participant observation and blogging in Malaysia
  • The blogs as assemblage : agency and affordances
  • January 2006 : blogwars, hit sluts, and authenticity in the personal blogosphere
  • The blogger and her blog : (dis)assembling the dividual self
  • May 2007 : the assembling of genres
  • Assembling blogs and bloggers
  • April 2007 : voicy consumers and negotiating networked publics
  • Assembling a blog market
  • January 2009 : negotiating the authentic advertorial
  • Assembling lifestyles
  • October 2009 : regional blogmeet
  • Conclusions : the dividual self and emergence of the lifestyle blog.

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