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Monetising the dividual self : the emergence of the lifestyle blog and influencers in Malaysia /

"Combining theoretical and empirical discussions with shorter thick description case studies, this book offers an anthropological exploration of the emergence in Malaysia of lifestyle bloggers--precursors to current social media microcelebrities and influencers. It tracks the transformation of...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hopkins, Julian (Anthropologist) (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Berghahn Books, 2019.
Colección:Anthropology of media ; v. 8.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Hopkins, Julian  |c (Anthropologist),  |e author. 
245 1 0 |a Monetising the dividual self :  |b the emergence of the lifestyle blog and influencers in Malaysia /  |c Julian Hopkins. 
264 1 |a New York :  |b Berghahn Books,  |c 2019. 
264 4 |c Ã2019 
300 |a 1 online resource. 
336 |a text  |b txt  |2 rdacontent 
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490 1 |a Anthropology of media ;  |v volume 8 
504 |a Includes bibliographical references and index. 
505 0 |a Brief chronology of personal and lifestyle blogging in Malaysia -- Introduction : Anthroblogia : participant observation and blogging in Malaysia -- The blogs as assemblage : agency and affordances -- January 2006 : blogwars, hit sluts, and authenticity in the personal blogosphere -- The blogger and her blog : (dis)assembling the dividual self -- May 2007 : the assembling of genres -- Assembling blogs and bloggers -- April 2007 : voicy consumers and negotiating networked publics -- Assembling a blog market -- January 2009 : negotiating the authentic advertorial -- Assembling lifestyles -- October 2009 : regional blogmeet -- Conclusions : the dividual self and emergence of the lifestyle blog. 
520 |a "Combining theoretical and empirical discussions with shorter thick description case studies, this book offers an anthropological exploration of the emergence in Malaysia of lifestyle bloggers--precursors to current social media microcelebrities and influencers. It tracks the transformation of personal blogs, which attracted readers with spontaneous and authentic accounts of everyday life, into lifestyle blogs that generate income through advertising and foreground consumerist lifestyles. It argues that lifestyle blogs are dialogically constituted between the blogger, the readers, and the blog itself, and challenges the assumption of a unitary self by proposing that lifestyle blogs can best be understood in terms of the dividual self"--  |c Provided by publisher. 
588 |a Description based on online resource; title from digital title page (viewed on February 18, 2019). 
590 |a JSTOR  |b Books at JSTOR Demand Driven Acquisitions (DDA) 
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650 0 |a Blogs  |x Social aspects  |z Malaysia. 
650 0 |a Bloggers  |z Malaysia. 
650 0 |a Lifestyles  |z Malaysia. 
650 0 |a Social influence. 
650 0 |a Consumption (Economics)  |x Social aspects  |z Malaysia. 
650 6 |a Blogues  |x Aspect social  |z Malaisie. 
650 6 |a Blogueurs  |z Malaisie. 
650 6 |a Style de vie  |z Malaisie. 
650 6 |a Influence sociale. 
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650 7 |a Social influence.  |2 fast  |0 (OCoLC)fst01122536 
651 7 |a Malaysia.  |2 fast  |0 (OCoLC)fst01204590 
776 0 8 |i Print version:  |a Hopkins, Julian (Anthropologist), author.  |t Monetising the dividual self  |d New York : Berghahn Books, 2019  |z 9781789201185  |w (DLC) 2018050559 
830 0 |a Anthropology of media ;  |v v. 8. 
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