The Customer Centricity Playbook : Implement a Winning Strategy Driven by Customer Lifetime Value /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Fader, Peter S. (Autor), Toms, Sarah E. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Philadelphia, PA : Wharton School Press, [2018]
Temas:
Customer relations > Management.
Strategic planning.
Planification stratégique.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Customer relations > Management
Strategic planning
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Setting a Strategic Course to Maximize Customer Value
  • Customer Acquisition and Growing Your Best Customer Base
  • Using Customer Centricity to Tune Retention and Development Tactics
  • CRM's Place in Creating a Value-Based Strategy
  • The Role of Customer Centricity in Corporate Valuation
  • Agile Change Management and Customer Centricity
  • Conclusion: Customer Centricity from Concept to Playbook to Action
  • About the Authors.

Ejemplares similares