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The Customer Centricity Playbook : Implement a Winning Strategy Driven by Customer Lifetime Value /

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autores principales:	Fader, Peter S. (Autor), Toms, Sarah E. (Autor)
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Philadelphia, PA : Wharton School Press, [2018]
Temas:	Customer relations > Management. Strategic planning. Planification stratégique. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior. Customer relations > Management Strategic planning
Acceso en línea:	Texto completo

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