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|a UAMI
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1 |
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|a Fader, Peter S.,
|e author.
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| 245 |
1 |
4 |
|a The Customer Centricity Playbook :
|b Implement a Winning Strategy Driven by Customer Lifetime Value /
|c Peter Fader and Sarah Toms.
|
| 264 |
|
1 |
|a Philadelphia, PA :
|b Wharton School Press,
|c [2018]
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| 300 |
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|a 1 online resource (118 pages) :
|b illustrations
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|a text
|b txt
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a Setting a Strategic Course to Maximize Customer Value -- Customer Acquisition and Growing Your Best Customer Base -- Using Customer Centricity to Tune Retention and Development Tactics -- CRM's Place in Creating a Value-Based Strategy -- The Role of Customer Centricity in Corporate Valuation -- Agile Change Management and Customer Centricity -- Conclusion: Customer Centricity from Concept to Playbook to Action -- About the Authors.
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|a Online resource; title from digital title page (viewed on December 19, 2018).
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|a Customer relations
|x Management.
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|
0 |
|a Strategic planning.
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|a Planification stratégique.
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|a BUSINESS & ECONOMICS
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|a BUSINESS & ECONOMICS
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|a BUSINESS & ECONOMICS
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|a Customer relations
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|a Strategic planning
|2 fast
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| 700 |
1 |
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|a Toms, Sarah E.,
|e author.
|
| 776 |
0 |
8 |
|i Print version:
|a Fader, Peter S.
|t Customer Centricity Playbook.
|d Philadelphia, PA : Wharton Digital Press, [2018]
|z 9781613630914
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