The Customer Centricity Playbook : Implement a Winning Strategy Driven by Customer Lifetime Value /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Fader, Peter S. (Autor), Toms, Sarah E. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Philadelphia, PA : Wharton School Press, [2018]
Temas:
Customer relations > Management.
Strategic planning.
Planification stratégique.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Customer relations > Management
Strategic planning
Acceso en línea:Texto completo
Descripción
Descripción Física:1 online resource (118 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781613630914
1613630913
9781613631416
1613631413

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