The adman's dilemma : Barnum to Trump /

"The Adman's Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rutherford, Paul, 1944- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Toronto ; Buffalo ; London : University of Toronto Press, 2018.
Temas:
Advertising > Social aspects.
Advertising > History.
Advertising executives > History.
Advertising in popular culture.
Publicité > Aspect social.
Directeurs de la publicité > Histoire.
Publicité dans la culture populaire.
BUSINESS & ECONOMICS > Advertising & Promotion.
SOCIAL SCIENCE / Media Studies
Advertising
Advertising executives
Advertising in popular culture
Advertising > Social aspects
Electronic books.
History
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction: Enter "Don Draper" Prelude: The Con-Man, the Adman, and the Trickster
  • 1. The Huckster's Game
  • 2. The Rise of the Advertising Agent
  • 3. Chronicles of Struggle
  • 4. A Worrisome Hegemony
  • 5. The Gospel of Creation
  • 6. A Tyranny of Signs
  • Conclusion: Deception and Its Discontents
  • Afterword: The Triumph of the Huckster The Moral of the Biography.

Ejemplares similares