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The adman's dilemma : Barnum to Trump /
"The Adman's Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Toronto ; Buffalo ; London :
University of Toronto Press,
2018.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 016 | |a (AMICUS)000045288223 | ||
| 020 | |a 9781487519025 |q (electronic bk.) | ||
| 020 | |a 1487519028 |q (electronic bk.) | ||
| 020 | |z 9781487503901 | ||
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| 049 | |a UAMI | ||
| 100 | 1 | |a Rutherford, Paul, |d 1944- |e author. | |
| 245 | 1 | 4 | |a The adman's dilemma : |b Barnum to Trump / |c Paul Rutherford. |
| 264 | 1 | |a Toronto ; |a Buffalo ; |a London : |b University of Toronto Press, |c 2018. | |
| 300 | |a 1 online resource (x, 456 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "The Adman's Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman's influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman's Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity."-- |c Provided by publisher | ||
| 588 | 0 | |a Description based on online research; title from resource home page (ProQuest Ebook Central, viewed December 12, 2022). | |
| 505 | 0 | |a Introduction: Enter "Don Draper" Prelude: The Con-Man, the Adman, and the Trickster -- 1. The Huckster's Game -- 2. The Rise of the Advertising Agent -- 3. Chronicles of Struggle -- 4. A Worrisome Hegemony -- 5. The Gospel of Creation -- 6. A Tyranny of Signs -- Conclusion: Deception and Its Discontents -- Afterword: The Triumph of the Huckster The Moral of the Biography. | |
| 590 | |a JSTOR |b Books at JSTOR Demand Driven Acquisitions (DDA) | ||
| 590 | |a JSTOR |b Books at JSTOR All Purchased | ||
| 590 | |a JSTOR |b Books at JSTOR Evidence Based Acquisitions | ||
| 650 | 0 | |a Advertising |x Social aspects. | |
| 650 | 0 | |a Advertising |x History. | |
| 650 | 0 | |a Advertising executives |x History. | |
| 650 | 0 | |a Advertising in popular culture. | |
| 650 | 6 | |a Publicité |x Aspect social. | |
| 650 | 6 | |a Directeurs de la publicité |x Histoire. | |
| 650 | 6 | |a Publicité dans la culture populaire. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a SOCIAL SCIENCE / Media Studies |2 bisacsh | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Advertising executives |2 fast | |
| 650 | 7 | |a Advertising in popular culture |2 fast | |
| 650 | 7 | |a Advertising |x Social aspects |2 fast | |
| 655 | 0 | |a Electronic books. | |
| 655 | 7 | |a History |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Rutherford, Paul, 1944- |t Adman's dilemma. |d Toronto ; Buffalo ; London : University of Toronto Press, 2018 |z 9781487503901 |w (OCoLC)1035312787 |
| 856 | 4 | 0 | |u https://jstor.uam.elogim.com/stable/10.3138/j.ctv2fjwxgd |z Texto completo |
| 938 | |a Canadian Electronic Library |b CELB |n 479790 | ||
| 938 | |a EBSCOhost |b EBSC |n 1885872 | ||
| 994 | |a 92 |b IZTAP | ||