Selling technology : the changing shape of sales in an information economy /

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"Asaf Darr's ethnographic exploration of the sales process for standard and emergent technology argues that our cultural stereotypes of sales work and salespeople, shaped during the industrial era and through popular images of the Yankee peddler and the car salesman, no longer apply to the...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Darr, Asaf
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Ithaca : Cornell University Press, 2006.
Colección:Collection on technology and work.
Temas:
Selling > High technology.
Selling > Technological innovations.
Selling > Social aspects.
Information technology > Social aspects.
Technologie de pointe > Vente.
Vente > Innovations.
Vente > Aspect social.
Technologie de l'information > Aspect social.
SOCIAL SCIENCE > Sociology > General.
Spitzentechnologie
Verkaufstechnik
Verkooptechnieken.
Sociale aspecten.
Technologie.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Sales work in culture and practice
  • Sellers, buyers, and market organization
  • Searching for clients and constructing sales ties in a mass market
  • Searching for clients and constructing sales ties in emergent technology markets
  • Maintaining sales ties in a mass market
  • Maintaining sales ties in emergent technology markets
  • The changing nature of sales work.

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