Business rhetoric in German novels : from Buddenbrooks to the global corporation /

Argues on the evidence of nine major German novels that literature and business have in common a reliance on language, understood in a creative, performative, and rhetorical sense.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Schonfield, Ernest (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Rochester, New York : Camden House, 2018.
Colección:Studies in German literature, linguistics, and culture.
Temas:
Businesspeople in literature.
Corporations in literature.
Economics in literature.
German literature > History and criticism.
Économie politique dans la littérature.
Littérature allemande > Histoire et critique.
LITERARY CRITICISM > European > German.
Businesspeople in literature
Corporations in literature
Economics in literature
German literature
Criticism, interpretation, etc.
Acceso en línea:Texto completo
Descripción
Sumario:Argues on the evidence of nine major German novels that literature and business have in common a reliance on language, understood in a creative, performative, and rhetorical sense.
Descripción Física:1 online resource (xii, 295 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9781787443570
1787443574

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