Pop city : Korean popular culture and the selling of place /

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"This book examines popular culture-associated marketing practices, specifically the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea"--

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Oh, Youjeong (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Ithaca : Cornell University Press, 2018.
Temas:
2000-2099
Place marketing > Korea (South) > History > 21st century.
Popular culture > Korea (South) > History > 21st century.
Popular music > Korea (South) > History and criticism.
Television plays, Korean > History and criticism.
Culture populaire > Corée du Sud > Histoire > 21e siècle.
K-pop > Histoire et critique.
Social Science > Sociology.
SOCIAL SCIENCE > Anthropology > Cultural.
Place marketing
Popular culture
Popular music
Television plays, Korean
Korea (South)
Criticism, interpretation, etc.
History
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction
  • Part I. The speculative production of dramas and drama sites. Speculative producers : the production of Korean drama
  • Spectacular places : drama-filming sites
  • Part II. The affective consumption of K-pop idols and places. Image producers : the (re)production of K-pop idols
  • K-star road : making Gangnam into a K-pop--filled place
  • Cosme Road : K-beauty and the globalization of Myeong-dong
  • Conclusion.

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