Pop city : Korean popular culture and the selling of place /
"This book examines popular culture-associated marketing practices, specifically the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea"--
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Ithaca :
Cornell University Press,
2018.
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Temas: | |
Acceso en línea: | Texto completo |
Sumario: | "This book examines popular culture-associated marketing practices, specifically the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea"-- |
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Descripción Física: | 1 online resource (xi, 238 pages) : illustrations |
Bibliografía: | Includes bibliographical references and index. |
ISBN: | 1501730711 1501730738 1501730746 9781501730719 9781501730733 9781501730740 |