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|a Murray, Susan,
|d 1967-
|e author.
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|a Bright signals :
|b a history of color television /
|c Susan Murray.
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|a Durham :
|b Duke University Press,
|c 2018.
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|a 1 online resource.
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|a Sign, storage, transmission
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|a Includes bibliographical references and index.
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|a "And now: Color" : early color systems -- Natural vision versus "tele-vision" : defining and standardizing color -- Color adjustments : experiments, calibrations, and color training, 1950-1955 -- Colortown, USA : expansion, stabilization, and promotion, 1955-1959 -- The wonderful world of color : network programming and the spectacular real, 1960-1965 -- At the end of the rainbow : global expansion, the space race, and the Cold War.
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|a Description based on print version record and CIP data provided by publisher.
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|a First demonstrated in 1928, color television remained little more than a novelty for decades as the industry struggled with the considerable technical, regulatory, commercial, and cultural complications posed by the medium. Only fully adopted by all three networks in the 1960s, color television was imagined as a new way of seeing that was distinct from both monochrome television and other forms of color media. It also inspired compelling popular, scientific, and industry conversations about the use and meaning of color and its effects on emotions, vision, and desire. In Bright Signals Susan Murray traces these wide-ranging debates within and beyond the television industry, positioning the story of color television, which was replete with false starts, failure, and ingenuity, as central to the broader history of twentieth-century visual culture. In so doing, she shows how color television disrupted and reframed the very idea of television while it simultaneously revealed the tensions about technology's relationship to consumerism, human sight, and the natural world.
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|a Electronic reproduction.
|b [Place of publication not identified] :
|c HathiTrust Digital Library,
|d 2011.
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|a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
|u http://purl.oclc.org/DLF/benchrepro0212
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|a Universidad Sergio Arboleda
|2 gnd
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|a Color television
|x History.
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|a Television broadcasting
|x Technological innovations
|z United States.
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|a Television broadcasting
|z United States
|x History.
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|a Television broadcasting
|x Social aspects
|z United States.
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|a Télévision en couleurs
|x Histoire.
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|a Télévision
|x Innovations
|z États-Unis.
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|a Télévision
|z États-Unis
|x Histoire.
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|a Télévision
|x Aspect social
|z États-Unis.
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|a TECHNOLOGY & ENGINEERING
|x Mechanical.
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|a PERFORMING ARTS
|x Television
|x History & Criticism.
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|a Color television
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|a Television broadcasting
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|a Television broadcasting
|x Social aspects
|2 fast
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|a Television broadcasting
|x Technological innovations
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|a United States
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|a Farbfernsehen
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|a Télévision en couleurs
|x Histoire.
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|a Industrie de la télévision
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|z États-Unis.
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|a Industrie de la télévision
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|i Print version:
|a Murray, Susan, 1967- author.
|t Bright signals
|d Durham : Duke University Press, 2018
|z 9780822371212
|w (DLC) 2017051308
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