The organic profit : Rodale and the making of marketplace environmentalism /

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From green-lifestyle mavens who endorse products on social media to natural health activists sponsored by organic food companies, the marketplace for advice about how to live life naturally is better stocked than ever. Where did the curious idea of buying one's way to sustainability come from?...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Case, Andrew N. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Seattle : University of Washington Press, [2018]
Edición:1st edition.
Colección:Weyerhaeuser environmental book.
Temas:
Rodale, J. I. > (Jerome Irving), > 1898-1971.
Rodale, J. I., > 1898-1971 > Rodale, J. I. 1898-1971.
Rodale, J. I. > (Jerome Irving), > 1898-1971
Rodale (Firm) > History.
Rodale (Firm)
Organic gardening > United States > History.
Physical fitness > United States > History.
Jardinage biologique > États-Unis > Histoire.
BUSINESS & ECONOMICS > Industries > General.
BUSINESS & ECONOMICS > Marketing > Direct.
Organic gardening
Physical fitness
United States
History
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Foreword / by Paul S. Sutter
  • Acknowledgments
  • Introduction : back to the garden, through the market
  • Pay dirt : making a method and a market
  • Adventures in self-diagnosis: science and experience in the prevention marketplace
  • Our poisoned earth and sky : organic citizens and consumers
  • Organic living : marketplace environmentalism in organic America
  • A whole new you : making the marketplace mainstream
  • Conclusion : a consuming vision
  • Notes
  • Selected bibliography.

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